Marketing Masterclass
Are you struggling to attract profitable customers and grow your business? Do you want to stand out from the competition and maximize your marketing efforts? This must-attend workshop is designed for established business owners and new entrepreneurs looking to drive real results. Join SCORE and EDC for this insight-packed session and discover the strategies you need to attract, win and retain high-value customers. Address: Ventura City Hall, 501 Poli St., Ventura, California 93001. An in-person SCORE Venutra County event.
Crafting a Buzz-Worthy Brand Story to Stand Out From Your Competitors
It used to take 7 touches to close a sale. Now that number has gone up to 16. How can your team find different ways to engage in effective sales conversations to win more customers? The answer is storytelling. If you’re not familiar with this term, you’re not the only one. Mellissa Tong coined this term to illustrate the difference between storytelling and storyselling. Storyselling is to storysell your products/services/ideas through storytelling to inspire action, whether that is to increase market share, build awareness or drive sales. We all know that it takes your customers to like and trust you before they buy from you, and there is no faster way to inspire actions than storytelling. This 90-minute session with Mellissa provides identifying what sets you apart from your competitors, crafting an authentic brand story to connect with your customers and applying StorySelling to your sales strategy to close more sales. A SCORE webinar.
