How to License your Intellectual Property: Patents, Copyrights and Trademarks
Patents and licensing have recently become an important part of the business landscape. Regardless of size or years in business, every entrepreneur should understand licensing and how to identify, protect and monetize their intellectual property, which includes patents, trademarks, copyrights and trade secrets. This webinar covers the fundamentals of these topics. It will survey the terminology, available resources, costs, timing and rules of thumb necessary for licensing. Technical, legal, financial and practical issues will be explored to help you estimate patent costs, values and royalty rates. With this information, you will have the foundation for integrating the key elements of intellectual property into your business plan. A SCORE webinar.
Optimizing Your LinkedIn and Alignable Profiles for Success in 2025
The purpose of this business-first platform is to grow and maintain your network. LinkedIn helps you grow and maintain your professional network and is a fantastic tool for reaching professionals. It’s helpful to remain in touch with your professional colleagues or even friends. LinkedIn isn’t just a networking or job search site (although it’s great for both). It is a database of professionals. It’s also a great way to gather information. You can choose which companies, industries and individual people to follow (like Bill Gates or Arianna Huffington etc.) Many smart and successful people write articles on LinkedIn, and you can follow them and comment/discuss their posts. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients. A SCORE webinar.
How to Increase Sales Using Google Ads & Get Back Lost Sales with Retargeting
Have you ever wondered why particular ads start showing up after you visit a certain website or product page? Do you notice that even the videos you watch are related to the same websites you visit? Well.. wonder no more! In this webinar, SCORE is going to show you how to leverage the power of Retargeting for your clients and how to get those previously lost customers back to purchase. Did you know that there are different campaign types and targeting strategies that work for different types of businesses? Not only that, but more than 90% of users won’t buy anything on their first visit. Learn how you can use Google Ads to drive more sales/leads to businesses and how to leverage Retargeting to get back any lost customers and get them to purchase. A SCORE webinar.