Strategies to Identify and Reach Your Target Customers
In this Marketing workshop, SCORE will start by helping you identify your target market. These are your best potential customers, and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. SCORE will show you how to finalize the design of your product or service and make sure it’s right for your target market. Then, they will guide you through creating a value proposition that perfectly captures the unique value your product or service brings to your customers. Next, you have to build your marketing message. That’s the information for your brochures, websites and anything else you use to sell your product or service. SCORE will also review various promotional methods and assist you in drafting a promotional plan tailored to your business. This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business. SCORE’s Small Business Essentials Workshops prepare individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, SCORE has the right set of workshops to help you succeed. Price: $10.00. A SCORE webinar.
