Hyun, a Mentor in SCORE, will bring over eight years of proven sales experience across multiple industries. Her career has been defined not only by consistently producing strong sales results but also by developing and mentoring high-performing teams. In fact, two of Hyun’s team members earned Rookie of the Year honors under her leadership, and she’s helped many others significantly boost their income by mastering prospecting and sales skills. This Sales Essentials course distills the core elements every sales professional must master to succeed. SCORE will focus on three critical areas that, when executed well, cover approximately 80% of the daily sales challenges. Price: $10.00. A SCORE webinar.
In this Marketing workshop, SCORE will start by helping you identify your target market. These are your best potential customers, and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. SCORE will show you how to finalize the design of your product or service and make sure it’s right for your target market. Then, they will guide you through creating a value proposition that perfectly captures the unique value your product or service brings to your customers. Next, you have to build your marketing message. That’s the information for your brochures, websites and anything else you use to sell your product or service. SCORE will also review various promotional methods and assist you in drafting a promotional plan tailored to your business. This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business. SCORE’s Small Business Essentials Workshops prepare individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, SCORE has the right set of workshops to help you succeed. Price: $10.00. A SCORE webinar.
See how Email Marketing can help your business and nonprofit. In this live workshop, SCORE will take a look at Email Marketing and how it can work for you. During the live session, there will be time for Q&A. Parking and directions: Please park on the 3rd floor of the parking structure. Walk towards the Kavli Theatre entrance and across the plaza towards the Box Office. Make a left down the corridor to the Oak and Park Room. Address: City of Thousand Oaks, 2100 E Thousand Oaks Blvd, Thousand Oaks, CA 91362. This event is sponsored by the City of Thousand Oaks. An in-person SCORE event.
This workshop will help you, the small business owner, develop a digital marketing strategy, along with determining the specific tools you’ll use to make that strategy successful. Topics covered in this workshop include what digital marketing is, what a Digital Marketing website is, what makes a great website, Search Engine Optimization, the use of Video throughout the digital marketing spectrum, paid advertising, email marketing, content development, and the effective use of blogs. When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling, moving them to inquire more. Finally, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services, and drive your business forward! Price: $10.00. A SCORE webinar.
The time has come when we need to be “portfolio people” who think of vocations, not just in terms of a single defined job or occupation, but more as a holistic body of work. In this workshop, SCORE will discuss what it takes to create a career and life portfolio and then how to live it! The topics covered are managing your career more by intention rather than by circumstance, recognizing and responding to changes in career priorities in different stages of your life, making the most of realizations – such as reaching your career peak or grasping that life is finite, with time being a very precious commodity and overcoming fears associated with going after your dreams. Price: $10.00. A SCORE webinar.
Whether you’re launching your first online store or refining a long-established one, your digital storefront holds immense potential as a revenue stream. But having an online store is only the first step. The real challenge? Attracting the right customers and converting visits into sales. That’s where digital marketing becomes your most powerful ally. Marketing channels like Google Ads are an essential tool for anyone selling their products online. In this live webinar, SCORE will guide you through the essentials to make your e-commerce store a success. Price: $10.00. A SCORE webinar.
You'll learn to understand what your customers are looking for and how to use that to attract, win, and retain the most valuable customers for your business. Learn about customer pain points and motivation; pricing; sales forecasting and how to promote and advertise your business through free and paid media and sales promotion. Price: Free. Address: Moorpark City Hall, 323 Science Dr., Moorpark, CA 93021. An IN-PERSON City of Moorpark and SCORE event.
January 22, 2026 08:00 AM
This is the FREE Introductory Session for a new Webinar.** (Checkout Relationship Marketing 102 - SCORE'S comprehensive webinar which is the follow-up.) Marketing today isn’t about chasing sales. It’s about building trust over time. In this introductory session, you’ll learn what relationship marketing really is and why it’s the foundation of sustainable business growth. SCORE will explore the key channels that support long-term customer relationships including email, text messaging, social media, websites, reviews, loyalty programs and lead magnets and how they work together to create a cohesive customer experience. You’ll leave with a clear understanding of how consistent connection drives repeat business, referrals and social proof, plus a preview of how modern tools and AI can make relationship marketing easier to manage, even for small teams. Price: Free. A SCORE webinar.
January 22, 2026 09:00 AM
Artificial Intelligence (AI) can make you a more efficient marketer. Learn to use ChatGPT (AI) for marketing your small business, starting with your own information for: condensing/expanding messages: ChatGPT assists in summarizing complex ideas for social media/email, and elaborating on brief concepts for blogs/newsletters/presentations, understanding consumer problems: by analyzing vast online data, ChatGPT aids in consumer research, identifying sentiments/preferences, and simulating customer interactions, filling Branding Gaps: ChatGPT helps you strengthen your branding by ensuring consistency in tone/messaging, suggesting refinements, and generating ideas for unique selling propositions, technical Quick Reference: ChatGPT provides step-by-step instructions for technical tasks, eliminating barriers to technical competency and social Media Post Generation: ChatGPT can automate social media post creation, streamlining marketing efforts for solopreneurs and small businesses. Price: $10.00. A SCORE webinar.
January 23, 2026 09:30 AM
A great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business? This isn't about getting a huge number of followers (though that *could* be a result of the effort you put in). Rather, it’s about making sure your *brand* is consistent, that the *message* you’re putting out there on Instagram reinforces your brand and that the *time* you spend on social media marketing is well-used. By the time SCORE finishes, you’ll have better tools for making a powerful first impression with Instagram for your business! Price: $10.00. A SCORE webinar.
January 29, 2026 10:00 AM
Are you interested in starting a business? If you are please join the Small Business Administration (SBA) Los Angeles District Office for a virtual workshop to learn about SBA's 10 Step Guide on How to Start a Business. This virtual workshop targeted to new entrepreneurs, covers topics from creating a business plan, finding capital, registering your business, getting necessary permits and/or licenses and getting a business bank account. This is a great opportunity to get any questions you may have answered and find out about the multiple resources available to help you. This webinar will be held online via Microsoft Teams. Please register to obtain the login information. Please note, if you are planning to use a mobile device or tablet to access this webinar, you must first download the Teams app to your device. SBA programs and services are extended to the public on a nondiscriminatory basis. For reasonable accommodation request please send an email to lado@sba.gov at least 7 days in advance. Price: Free. An SBA webinar.
January 19, 2026 10:00 AM
Are you interested in starting a business? If you are please join the Small Business Administration (SBA) Los Angeles District Office for a virtual workshop to learn about SBA's 10 Step Guide on How to Start a Business. This virtual workshop targeted to new entrepreneurs, covers topics from creating a business plan, finding capital, registering your business, getting necessary permits and/or licenses and getting a business bank account. This is a great opportunity to get any questions you may have answered and find out about the multiple resources available to help you. This webinar will be held online via Microsoft Teams. Please register to obtain the login information. Please note, if you are planning to use a mobile device or tablet to access this webinar, you must first download the Teams app to your device. SBA programs and services are extended to the public on a nondiscriminatory basis. For reasonable accommodation request please send an email to lado@sba.gov at least 7 days in advance. Price: Free. An SBA webinar.
January 26, 2026 10:00 AM
Today’s managers are tomorrow’s leaders, and preparing them is critical for your organization’s success. With baby boomers retiring and leadership gaps widening, developing strong managers is more urgent than ever. This training equips new managers with essential tools to confidently influence team performance and engagement. By building a strong foundation, managers will be empowered to motivate, lead, and communicate effectively, driving success for themselves and their teams. This virtual event will be hosted live. Be sure to bring your questions and register now to reserve your spot! Price: FREE A Workforce Development Board and California Employers Association webinar.
February 10, 2026 12:00 PM
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January 16, 2026 09:00 PM
Do you feel your taxes are too high? Will taxes be higher in the future? Join SCORE to discuss how to keep more of your hard-earned money in your pocket while providing more benefits for yourself, your family and your employees. SCORE will cover various strategies for business owners to reduce taxes now and in the future, better options for the Cal-Savers Retirement Savings Mandate and how to prepare for proposed future CA payroll tax increases with CA Assembly Bill 567. Please note: this webinar will not be recorded. Attendance is required. A SCORE webinar.
February 11, 2025
12:00 PM