LinkedIn Marketing Essentials

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. Unlike other social networking sites, LinkedIn offers a goldmine of opportunities for B2B marketers. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients. A Santa Barbara County SCORE webinar.