Productivity can be directly connected to morale. This is especially true when you are working from home which can often feel tiresome or distracting. If your employees are transitioning to a remote position for the first time, things can be difficult at first as everyone adjusts to the lack of in-person communication and company drive.Read more
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There’s no doubt that businesses across the world have struggled because of COVID-19. The pandemic has made businesses make the difficult decision to lay off some employees, while asking others to step outside of their job description to get the business back on its feet. Due to COVID-19 restrictions, health issues, and more, some businessesRead more
While there’s no one-size-fits-all magic formula for gaining new customers or better engaging existing ones via email, there are several simple steps you can take to increase engagement with your email marketing. GET HELP. There are a number of successful email marketing services such as Constant Contact and MailChimp that automate delivery and provideRead more
Finding the right person to fill a role in your company can be challenging. But before you start the search for that person, you should have an infrastructure, of sorts, in place. You’ll have to have a plan for paying those who work for you. Employer Identification Number You’ll have to get an Employer IdentificationRead more
Everyone and every business wants to present itself as “green.” Being environmentally conscious is important, but there’s a big difference between “greenwashing” your business – placing more emphasis on looking the part than taking actual steps – and adopting practices that actually make a difference. Increase the environmental friendliness of your business Increasing your business’sRead more
If you are looking to fill positions in your business, chances are many of the resumes you receive will be from Millennials. Millennials have now surpassed Generation X to become the largest generation in the American workforce. If you feel like rolling your eyes: don’t! Many millennials have the drive, skills and ideas you’re lookingRead more
Owning a business is not only stressful, it can be lonely. Whether you have just started a new business or are preparing to celebrate yet another year of successful business, it is important to build a network of like-minded individuals who can offer advice, listen to your ideas, and share opportunities with you. Having aRead more
You may have come across the term “cross-channel marketing,” but what is it and how does it work? Cross-channel marketing is a way of identifying potential customers, then exposing them to your product or service through multiple channels. For example, if a user is browsing for a product on a company’s website but does notRead more
May is World Trade Month 2018, a time for celebrating companies that export goods and services around the world, and for highlighting the expanded opportunities international trade can bring to companies of all shapes and sizes. The educational focal point of World Trade Month is World Trade Week. Established in 1935 by President Franklin DelanoRead more
A properly conducted workplace investigation can be a fairly lengthy process but can be absolutely vital in maintaining the integrity of a business, or indeed its very existence. Employers are obligated by a variety of local, state and federal laws to investigate a range of complaints in a timely manner. Employers are further obligated toRead more
