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Your Useful Online Marketing Strategy Everyone knows that digital marketing is the dominant form of advertising your business these days. A decade ago, it didn’t take much to gain online exposure. Now, the internet is saturated with businesses marketing their products and services, and many can get lost in all the noise. Marketing a businessRead more

Building Your Business’s Brand A brand is incredibly important for a business. When you think of Nike, Apple, Toyota, Starbucks or Target, you may envision their logo or slogan. Implemented through their advertising, publications, products, stores, signage and more, they develop a strong brand image that everyone knows and remembers. Whether you’re creating your firstRead more

Law of Attraction Tips for Business Success If you’ve ever read of The Secret or heard of it before, then you may already be a big believer in the underlying principle of the Law of Attraction. Quite simply, it is the theory that we can attract all that we desire right into our lives. YouRead more

Overcoming Common Small Business Problems When it comes to being an entrepreneur, there is a lot of unpredictability. However, it’s common for businesses to suffer similar problems within their first few years of operating. Take a look at three small business problems and how you can overcome them with ease. Poor Cash Flow You canRead more

How Small Businesses Make an Impression on Ventura County Customers It’s not hard to shop for goods and services with a click of a button, which is why small businesses need to constantly work hard to stand out from the big competition. Even so, there’s something about small businesses that Americans seem to always love.Read more

Stress Relief Can Be Good for Your Business  A little stress is part of every business. Work stress can be brought on by a number of reasons, such as increased workload, deadlines, changes in staffing or bullying. Any employer will know that stressed and unhappy employees are not the most productive and effective, which isRead more

Improve Your Company’s Marketing Efforts Marketing your business is a must if you want to reach the right people and develop your brand. If you’ve noticed that your consumer retention and attraction numbers have dropped off, it could be time to re-evaluate your marketing efforts. Here are a few effective ways to market your smallRead more

Building a Successful Social Media Presence For small businesses, implementing social media marketing should be a joy. It’s easy, affordable (if not free), and its effectiveness can be monitored. Yet, many small businesses see social media marketing as a daunting task and, instead, choose to neglect it. The good news is that with a fewRead more

Tips on How to Handle Being an Entrepreneur Entrepreneurship can be exciting and enthralling, but it does come with its own set of downfalls. It can be nerve-racking and stressful, especially when you’re just starting out. Even the businesses with a top-quality business plan in place can fear failure. Luckily, we’ve rounded up a fewRead more

The Economic Development Collective (EDC) received a grant from the U.S. Small Business Administration that will help accelerate and expand its work in the Ojai Valley…