Building Your Business’s Brand
A brand is incredibly important for a business. When you think of Nike, Apple, Toyota, Starbucks or Target, you may envision their logo or slogan. Implemented through their advertising, publications, products, stores, signage and more, they develop a strong brand image that everyone knows and remembers. Whether you’re creating your first business or your fifth, it’s vital that you build an appealing, informative, and memorable brand image. Here are a few tips from your expert business consultant in Ventura County, CA to help you get started.
- Gather data
Conduct market research before you begin creating. Think about your target audience, what they read, what they like, and how to make your brand appeal to them. For example, if your audience is primarily over 50, you will want to avoid slang and local colloquialisms.
- Establish your brand voice
The voice of your brand comes through during every interaction you have with the customer. Generally, this will be represented through your blog, website, social media posts, and customer support team.
- Create a logo
A logo should convey your business through its imagery and colors. Color alone can have a significant impact on the way people see and respond to your brand online. Remember to consider your target audience and their preferences.
Make sure to include your brand imagery and colors throughout your marketing, designs, uniform and more. A consistent voice helps to develop a rememberable one.
Leverage your brand image to grow your business. For more guidance on growing your own business, contact the Economic Development Collaborative. Conveniently located in Camarillo, California, we’re here to help.