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Tips to Help Your Small Business Grow Successfully Small business owners tend to start a business because they are passionate about the product or service they can offer. Even if they are fuelled by passion, very few entrepreneurs come from an accounting or finance background. Since success is so often measured by profitability, it’s importantRead more

Making a conscious effort to embrace inclusiveness and create a workplace in which people of all backgrounds feel safe and welcomed can help your business build a great reputation, leading to increased profitability and more opportunities for workers. Here’s how you can create an inclusive work environment. Reflect your passion for an inclusive work environment inRead more

Do your customer policies benefit you or the customer? What are your customer service objectives? Check out these tips to begin reimagining your business’ customer service experience. Create a Customer Service Plan and Objectives. Surveying your customers, vendors and employees is a good starting place for feedback on your customer service. Once you know customerRead more

Promoting your business experience and industry knowledge helps build your reputation as an expert in your industry and increases your business’s visibility. Here are 10 ways you can develop your area of authority. GIVE A SPEECH. Find organizations that your target customers belong to and offer to speak at their meetings. Bring relevant handouts, brochuresRead more

Managing growth in business can be challenging, but with strategy and discipline, you can position your business to respond when opportunity knocks. PLANNING IS KEY. Identifying new market opportunities and/or services will help you define a growth strategy for your business. As you target your goals, determine which resources are within reach, which goals requireRead more

There are several reasons your business should be on social media. If you are just getting started or are ready to try something different, here are some tips. Know where your audience is.  When creating accounts, consider who the audience is and what social media they will be using. Different audiences are looking for different companies onRead more

Protecting your business involves planning on multiple fronts. It means protecting your business from lawsuits, theft, cyberattacks and natural disasters. It also involves creating a succession plan so your business continues under new management should that become necessary. While California is known as earthquake country, the more frequent threat comes from fires. In 2017, theRead more

Successful leaders recognize the value of empowering workers to perform to the best of their ability. Many leaders agree that by empowering others you get the best results but getting started can be challenging. Leading by example The empowering process begins with healthy and strong leaders who are willing to lessen their grip and trust their people. Each person onRead more