Promoting your business experience and industry knowledge helps build your reputation as an expert in your industry and increases your business’s visibility. Here are 10 ways you can develop your area of authority.
GIVE A SPEECH.
Find organizations that your target customers belong to and offer to speak at their meetings. Bring relevant handouts, brochures and business cards to leave behind.
START A BLOG.
Adding a blog to your business website is a smart tactic for companies that provide information and expertise, such as accounting or consulting firms. Blog about industry news, timely advice for your customers, or new developments in your business.
COMMENT ON OTHER BLOGS.
If you don’t have the time or skill to blog, build your reputation by commenting on your industry’s leading blogs. Make sure your comments are thoughtful and add to the conversation.
Use Twitter to share interesting links and retweet useful information. Focus on quality, not quantity. By consistently sharing good information, you’ll build a reputation as a knowledgeable source.
LinkedIn Groups and Answers are great ways to share business-to-business expertise. Join Groups related to your industry and participate in discussions. Look for LinkedIn Questions related to your business and answer them.
Contact trade publications and local newspapers and ask if you can contribute articles related to your industry or even write a regular column.
BECOME A TRUSTED SOURCE.
Seek out journalists who cover your industry and make yourself a resource by commenting on their articles and sending them information related to their “beat.”
LEAD THE WAY.
Be active in your industry in a leadership role by offering to head committees, speak at events or develop programs.
Be an active networker, both online and offline. By connecting with others and freely sharing valuable information, people will come to view you as a reliable and trustworthy resource.
GET INVOLVED IN YOUR COMMUNITY.
Keep a high profile in your community by participating and sponsoring local events. The more active you are in your community the more business will come your way.
For help growing your business and expanding your reach, contact the Economic Development Collaborative-Ventura County to schedule a no-charge appointment with a qualified business advisor. We’re here to help!