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As a small business owner, your focus is generally directed at optimizing every available resource to expand your market reach. Social media marketing can prove to be a powerful tool, that allows you to engage with your target audience on a one-to-one level. Using social media platforms, you can build greater brand awareness, connect toRead more

Setting realistic business goals gives your business a sense of direction and keeps your team accountable. Goals that are specific, measurable, achievable, relevant, and time-bound (SMART) allow you to stay focused and protect your business from becoming stagnant. Goal-setting should never be a one-time event. As a small business owner, you need to revise yourRead more

Business permits are government-issued licenses that allow businesses to operate legally within a given jurisdiction. It establishes a business as a separate legal entity and is mandatorily required before any business is conducted within a city, regardless of where your business is physically located. Depending on the type of business you plan to operate, youRead more

During COVID-19, many businesses were forced to shut down in order to comply with the state-imposed guidelines. However, this downtime or slow period encouraged more and more business owners to think of creative ways to adapt themselves to the changes in the economic landscape. Unfortunately, without a post-pandemic business strategy, any company is bound toRead more

Easy Ways for Entrepreneurs to Build a Nest Egg It’s no surprise that many people across the nation struggle to save money. Whether it’s for retirement or a rainy day, many Americans don’t put money away because other duties get in the way. Entrepreneurs are, unfortunately, in the same position. Many business owners lack retirementRead more

Resilience is one of the key themes that many businesses have focused on during the pandemic. Considering how thousands of companies have disappeared quickly amidst the COVID-19-induced economic slowdown, resiliency and adaptation have been key to survival. One of the best ways to remain in business during the current COVID-19 crisis is to ensure yourRead more

Productivity can be directly connected to morale. This is especially true when you are working from home which can often feel tiresome or distracting. If your employees are transitioning to a remote position for the first time, things can be difficult at first as everyone adjusts to the lack of in-person communication and company drive.Read more

Customer development is an important asset to your business, as it can help you launch new ventures and supply what the market demands. Here is a quick Customer Development Guide to help you learn more about its relevance to your business model. Table of Contents: What is Customer Development? Customer Discovery and Filling the NeedRead more

According to the Federal Emergency Management Agency (FEMA), at least 40% of small businesses in the U.S. collapse permanently after a disaster, and even 25% of those that manage to reopen, fail within a year. The same trend has been evident during the COVID-19 pandemic, with more than 50% of small businesses in the U.S.Read more

Currently, over 40% of U.S. workers are telecommuting due to the current pandemic-related measures according to a Stanford University study. As some organizations cautiously begin to reopen, some workers intend to keep working from home even after the pandemic, as reported by the Society of Human Resource Management (SHRM). This means that in 2021 and beyond,Read more