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While there’s no one-size-fits-all magic formula for gaining new customers or better engaging existing ones via email, there are several simple steps you can take to increase engagement with your email marketing.   GET HELP. There are a number of successful email marketing services such as Constant Contact and MailChimp that automate delivery and provideRead more

Making a conscious effort to embrace inclusiveness and create a workplace in which people of all backgrounds feel safe and welcomed can help your business build a great reputation, leading to increased profitability and more opportunities for workers. Here’s how you can create an inclusive work environment. Reflect your passion for an inclusive work environment inRead more

Do your customer policies benefit you or the customer? What are your customer service objectives? Check out these tips to begin reimagining your business’ customer service experience. Create a Customer Service Plan and Objectives. Surveying your customers, vendors and employees is a good starting place for feedback on your customer service. Once you know customerRead more

Promoting your business experience and industry knowledge helps build your reputation as an expert in your industry and increases your business’s visibility. Here are 10 ways you can develop your area of authority. GIVE A SPEECH. Find organizations that your target customers belong to and offer to speak at their meetings. Bring relevant handouts, brochuresRead more

Managing growth in business can be challenging, but with strategy and discipline, you can position your business to respond when opportunity knocks. PLANNING IS KEY. Identifying new market opportunities and/or services will help you define a growth strategy for your business. As you target your goals, determine which resources are within reach, which goals requireRead more

Finding the right person to fill a role in your company can be challenging. But before you start the search for that person, you should have an infrastructure, of sorts, in place. You’ll have to have a plan for paying those who work for you. Employer Identification Number You’ll have to get an Employer IdentificationRead more

There are several reasons your business should be on social media. If you are just getting started or are ready to try something different, here are some tips. Know where your audience is.  When creating accounts, consider who the audience is and what social media they will be using. Different audiences are looking for different companies onRead more

Protecting your business involves planning on multiple fronts. It means protecting your business from lawsuits, theft, cyberattacks and natural disasters. It also involves creating a succession plan so your business continues under new management should that become necessary. While California is known as earthquake country, the more frequent threat comes from fires. In 2017, theRead more

Everyone and every business wants to present itself as “green.” Being environmentally conscious is important, but there’s a big difference between “greenwashing” your business – placing more emphasis on looking the part than taking actual steps – and adopting practices that actually make a difference. Increase the environmental friendliness of your business Increasing your business’sRead more

Successful leaders recognize the value of empowering workers to perform to the best of their ability. Many leaders agree that by empowering others you get the best results but getting started can be challenging. Leading by example The empowering process begins with healthy and strong leaders who are willing to lessen their grip and trust their people. Each person onRead more