Marketing Plan 101 - Create Your Roadmap to Success
Are you overwhelmed by all the choices for marketing your business in the new year? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? A well-executed marketing plan will help you define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat), define your target audience with buyer personas, tools you will need to execute on your marketing plan, measuring and Optimizing your Marketing Efforts, define your brand with proper visuals and messaging and learn how to use AI (Artificial Intelligence) tools to build parts of your marketing plan. A SCORE webinar.
Government Contracting: What You Need to Know
Have you ever thought about contracting with the government? Government contracting includes contracts with the Federal Government, the State of California, LA County, City of Los Angeles, City of Long Beach and Unified School Districts. This workshop will provide useful information on the steps you need to take to become a government contractor. SCORE will also speak of the advantages Veterans, women, minorities and small businesses have. A SCORE webinar.
Five Financial Pitfalls for Business Owners to Avoid
Join SCORE to discuss financial mistakes commonly made by small business owners that can have serious consequences on the value of their businesses and how you can avoid them. SCORE will share various wealth building strategies and financial tools that you should know about to protect the value of your business, increase your liquidity, prepare your business for sale or succession and to unlock the value of your business for your retirement, legacy and more. A SCORE webinar.
