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You’ve developed a wonderful new product or service and understand the costs, but how should you price it? This workshop is part of SCORE’s Small Business Essentials series. SCORE will start by reviewing different distribution and channel strategies and help you choose the method that best gets your product or service in front of your satisfied customers. The rest of the workshop focuses on pricing and will begin by covering some basic pricing concepts. Then SCORE will review a detailed process to help you determine the price of your product. Since pricing a service differs from pricing a product, there will be a special section that covers the separate process for pricing your services. Price: $10.00. A SCORE webinar.
December 30, 2025 01:00 PM
When did you last look at your business’s website? Or perhaps you are still in the process of developing one? Websites remain an incredibly popular destination for site traffic. When you add up all of the functions and ways they can work for and represent your business, nothing works harder online than a professional website. It can also be daunting to create one with various tools and design suggestions floating around. In this workshop, SCORE will cover recent trends in website design for businesses and other organizations. That will include the latest in content and design best practices and what tools you can use to create a site and why. But most importantly, SCORE will cover the 10 key elements of website design that determine whether a website is just OK or great. They will also touch on submitting your site to Google for rankings and security and hosting considerations. So, if you want to super-charge your website and make it an active resource for getting new customers, this workshop is for you! Price: $10.00. A SCORE webinar.
January 13, 2026 01:00 PM
This is a follow-on program from Starting a Consulting/ Coaching/ Advisory Business 101. If you are already in business or have a foundation in consulting, this program will help you take the next steps. SCORE will focus on getting clients, taking good care of them and avoiding the consultant’s paradox. How should you do invoicing – in advance or in arrears? What are your key performance indicators? SCORE will also have time to address any specific questions you may have. This will be all real life, no theory. Come prepared to take notes and be ready to take action tomorrow morning. All attendees will receive a free copy of Steve Epner’s book: “Simplify Everything.” Price: $10.00. A SCORE webinar.
January 15, 2026 12:00 PM
You'll learn to understand what your customers are looking for and how to use that to attract, win, and retain the most valuable customers for your business. Learn about customer pain points and motivation; pricing; sales forecasting and how to promote and advertise your business through free and paid media and sales promotion. Price: Free. Address: Moorpark City Hall, 323 Science Dr., Moorpark, CA 93021. An IN-PERSON City of Moorpark and SCORE event.
January 22, 2026 08:00 AM
This is the FREE Introductory Session for a new Webinar.** (Checkout Relationship Marketing 102 - SCORE'S comprehensive webinar which is the follow-up.) Marketing today isn’t about chasing sales. It’s about building trust over time. In this introductory session, you’ll learn what relationship marketing really is and why it’s the foundation of sustainable business growth. SCORE will explore the key channels that support long-term customer relationships including email, text messaging, social media, websites, reviews, loyalty programs and lead magnets and how they work together to create a cohesive customer experience. You’ll leave with a clear understanding of how consistent connection drives repeat business, referrals and social proof, plus a preview of how modern tools and AI can make relationship marketing easier to manage, even for small teams. Price: Free. A SCORE webinar.
January 22, 2026 09:00 AM
Artificial Intelligence (AI) can make you a more efficient marketer. Learn to use ChatGPT (AI) for marketing your small business, starting with your own information for: condensing/expanding messages: ChatGPT assists in summarizing complex ideas for social media/email, and elaborating on brief concepts for blogs/newsletters/presentations, understanding consumer problems: by analyzing vast online data, ChatGPT aids in consumer research, identifying sentiments/preferences, and simulating customer interactions, filling Branding Gaps: ChatGPT helps you strengthen your branding by ensuring consistency in tone/messaging, suggesting refinements, and generating ideas for unique selling propositions, technical Quick Reference: ChatGPT provides step-by-step instructions for technical tasks, eliminating barriers to technical competency and social Media Post Generation: ChatGPT can automate social media post creation, streamlining marketing efforts for solopreneurs and small businesses. Price: $10.00. A SCORE webinar.
January 23, 2026 09:30 AM
A great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business? This isn't about getting a huge number of followers (though that *could* be a result of the effort you put in). Rather, it’s about making sure your *brand* is consistent, that the *message* you’re putting out there on Instagram reinforces your brand and that the *time* you spend on social media marketing is well-used. By the time SCORE finishes, you’ll have better tools for making a powerful first impression with Instagram for your business! Price: $10.00. A SCORE webinar.
January 29, 2026 10:00 AM
Are you interested in starting a business? If you are please join the Small Business Administration (SBA) Los Angeles District Office for a virtual workshop to learn about SBA's 10 Step Guide on How to Start a Business. This virtual workshop targeted to new entrepreneurs, covers topics from creating a business plan, finding capital, registering your business, getting necessary permits and/or licenses and getting a business bank account. This is a great opportunity to get any questions you may have answered and find out about the multiple resources available to help you. This webinar will be held online via Microsoft Teams. Please register to obtain the login information. Please note, if you are planning to use a mobile device or tablet to access this webinar, you must first download the Teams app to your device. SBA programs and services are extended to the public on a nondiscriminatory basis. For reasonable accommodation request please send an email to lado@sba.gov at least 7 days in advance. Price: Free. An SBA webinar.
January 05, 2026 10:00 AM
Are you interested in starting a business? If you are please join the Small Business Administration (SBA) Los Angeles District Office for a virtual workshop to learn about SBA's 10 Step Guide on How to Start a Business. This virtual workshop targeted to new entrepreneurs, covers topics from creating a business plan, finding capital, registering your business, getting necessary permits and/or licenses and getting a business bank account. This is a great opportunity to get any questions you may have answered and find out about the multiple resources available to help you. This webinar will be held online via Microsoft Teams. Please register to obtain the login information. Please note, if you are planning to use a mobile device or tablet to access this webinar, you must first download the Teams app to your device. SBA programs and services are extended to the public on a nondiscriminatory basis. For reasonable accommodation request please send an email to lado@sba.gov at least 7 days in advance. Price: Free. An SBA webinar.
January 12, 2026 10:00 AM
Are you interested in starting a business? If you are please join the Small Business Administration (SBA) Los Angeles District Office for a virtual workshop to learn about SBA's 10 Step Guide on How to Start a Business. This virtual workshop targeted to new entrepreneurs, covers topics from creating a business plan, finding capital, registering your business, getting necessary permits and/or licenses and getting a business bank account. This is a great opportunity to get any questions you may have answered and find out about the multiple resources available to help you. This webinar will be held online via Microsoft Teams. Please register to obtain the login information. Please note, if you are planning to use a mobile device or tablet to access this webinar, you must first download the Teams app to your device. SBA programs and services are extended to the public on a nondiscriminatory basis. For reasonable accommodation request please send an email to lado@sba.gov at least 7 days in advance. Price: Free. An SBA webinar.
January 19, 2026 10:00 AM
Are you interested in starting a business? If you are please join the Small Business Administration (SBA) Los Angeles District Office for a virtual workshop to learn about SBA's 10 Step Guide on How to Start a Business. This virtual workshop targeted to new entrepreneurs, covers topics from creating a business plan, finding capital, registering your business, getting necessary permits and/or licenses and getting a business bank account. This is a great opportunity to get any questions you may have answered and find out about the multiple resources available to help you. This webinar will be held online via Microsoft Teams. Please register to obtain the login information. Please note, if you are planning to use a mobile device or tablet to access this webinar, you must first download the Teams app to your device. SBA programs and services are extended to the public on a nondiscriminatory basis. For reasonable accommodation request please send an email to lado@sba.gov at least 7 days in advance. Price: Free. An SBA webinar.
January 26, 2026 10:00 AM
Do you feel your taxes are too high? Will taxes be higher in the future? Join SCORE to discuss how to keep more of your hard-earned money in your pocket while providing more benefits for yourself, your family and your employees. SCORE will cover various strategies for business owners to reduce taxes now and in the future, better options for the Cal-Savers Retirement Savings Mandate and how to prepare for proposed future CA payroll tax increases with CA Assembly Bill 567. Please note: this webinar will not be recorded. Attendance is required. A SCORE webinar.
February 11, 2025
12:00 PM