Learn the basics of successful paid advertising strategies and how to drive new leads for your business. Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this webinar, SCORE will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars. A Ventura County SCORE webinar.
You'll learn to understand what your customers are looking for and how to use that to attract, win, and retain the most valuable customers for your business. Learn about customer pain points and motivation; pricing; sales forecasting and how to promote and advertise your business through free and paid media and sales promotion. Price: Free. Address: Moorpark City Hall, 323 Science Dr., Moorpark, CA 93021. An IN-PERSON City of Moorpark and SCORE event.
January 22, 2026 08:00 AM
This is the FREE Introductory Session for a new Webinar.** (Checkout Relationship Marketing 102 - SCORE'S comprehensive webinar which is the follow-up.) Marketing today isn’t about chasing sales. It’s about building trust over time. In this introductory session, you’ll learn what relationship marketing really is and why it’s the foundation of sustainable business growth. SCORE will explore the key channels that support long-term customer relationships including email, text messaging, social media, websites, reviews, loyalty programs and lead magnets and how they work together to create a cohesive customer experience. You’ll leave with a clear understanding of how consistent connection drives repeat business, referrals and social proof, plus a preview of how modern tools and AI can make relationship marketing easier to manage, even for small teams. Price: Free. A SCORE webinar.
January 22, 2026 09:00 AM
Artificial Intelligence (AI) can make you a more efficient marketer. Learn to use ChatGPT (AI) for marketing your small business, starting with your own information for: condensing/expanding messages: ChatGPT assists in summarizing complex ideas for social media/email, and elaborating on brief concepts for blogs/newsletters/presentations, understanding consumer problems: by analyzing vast online data, ChatGPT aids in consumer research, identifying sentiments/preferences, and simulating customer interactions, filling Branding Gaps: ChatGPT helps you strengthen your branding by ensuring consistency in tone/messaging, suggesting refinements, and generating ideas for unique selling propositions, technical Quick Reference: ChatGPT provides step-by-step instructions for technical tasks, eliminating barriers to technical competency and social Media Post Generation: ChatGPT can automate social media post creation, streamlining marketing efforts for solopreneurs and small businesses. Price: $10.00. A SCORE webinar.
January 23, 2026 09:30 AM
A great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business? This isn't about getting a huge number of followers (though that *could* be a result of the effort you put in). Rather, it’s about making sure your *brand* is consistent, that the *message* you’re putting out there on Instagram reinforces your brand and that the *time* you spend on social media marketing is well-used. By the time SCORE finishes, you’ll have better tools for making a powerful first impression with Instagram for your business! Price: $10.00. A SCORE webinar.
January 29, 2026 10:00 AM
Are you interested in starting a business? If you are please join the Small Business Administration (SBA) Los Angeles District Office for a virtual workshop to learn about SBA's 10 Step Guide on How to Start a Business. This virtual workshop targeted to new entrepreneurs, covers topics from creating a business plan, finding capital, registering your business, getting necessary permits and/or licenses and getting a business bank account. This is a great opportunity to get any questions you may have answered and find out about the multiple resources available to help you. This webinar will be held online via Microsoft Teams. Please register to obtain the login information. Please note, if you are planning to use a mobile device or tablet to access this webinar, you must first download the Teams app to your device. SBA programs and services are extended to the public on a nondiscriminatory basis. For reasonable accommodation request please send an email to lado@sba.gov at least 7 days in advance. Price: Free. An SBA webinar.
January 19, 2026 10:00 AM
Are you interested in starting a business? If you are please join the Small Business Administration (SBA) Los Angeles District Office for a virtual workshop to learn about SBA's 10 Step Guide on How to Start a Business. This virtual workshop targeted to new entrepreneurs, covers topics from creating a business plan, finding capital, registering your business, getting necessary permits and/or licenses and getting a business bank account. This is a great opportunity to get any questions you may have answered and find out about the multiple resources available to help you. This webinar will be held online via Microsoft Teams. Please register to obtain the login information. Please note, if you are planning to use a mobile device or tablet to access this webinar, you must first download the Teams app to your device. SBA programs and services are extended to the public on a nondiscriminatory basis. For reasonable accommodation request please send an email to lado@sba.gov at least 7 days in advance. Price: Free. An SBA webinar.
January 26, 2026 10:00 AM
Today’s managers are tomorrow’s leaders, and preparing them is critical for your organization’s success. With baby boomers retiring and leadership gaps widening, developing strong managers is more urgent than ever. This training equips new managers with essential tools to confidently influence team performance and engagement. By building a strong foundation, managers will be empowered to motivate, lead, and communicate effectively, driving success for themselves and their teams. This virtual event will be hosted live. Be sure to bring your questions and register now to reserve your spot! Price: FREE A Workforce Development Board and California Employers Association webinar.
February 10, 2026 12:00 PM
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January 16, 2026 09:00 PM
