Utilizing AI in Digital Marketing

February 18, 2026 4:00 pm - 5:00 pm https://www.score.org/orangecounty/event/utilizing-ai-digital-marketing-3

Discover how to harness the power of artificial intelligence in marketing with our webinar, Leveraging AI & ChatGPT in Digital Marketing. Led by Dr. Farid Parvini, Ph.D. (USC), this session covers the essentials you need to know: clear definitions of AI, ML, and NLP; an overview of ChatGPT and its evolution; the art of prompt engineering; practical strategies for applying AI to SEO; and real-world applications of AI that go far beyond simple content generation. Whether you’re new to AI or ready to take your digital marketing to the next level, this webinar will provide the knowledge and tools to help you stay ahead. Price: FREE. A SCORE webinar.