“Getting lunch delivered to the office has never been so easy. From a smartphone, you can find a nearby restaurant, scroll through the menu of options, add extra toppings to your sandwiches, pay electronically, including a tip for the driver, and get alerts telling you exactly what time your food will arrive.” It’s an experience experts are calling the “Amazon effect,” in which consumers expect buying convenience, visibility and accessibility at every step in the process. In this workshop SCORE will discuss how Amazon (and companies like them) have changed your customers expectations and some basic steps on how you can adjust your business to meet them. These concepts can be applied to your business no matter if you have products to sell or you deliver services. A Santa Barbara SCORE webinar.
The Amazon “Effect” – It’s Impact on Your Customer’s Expectations
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