Strategies to Identify and Reach Your Target Customers

In this Marketing workshop, SCORE will start by helping you identify your target market. These are your best potential customers, and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. SCORE will show you how to finalize the design of your product or service and make sure it’s right for your target market. Then they will take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next, you have to build your marketing message. That’s the information for your brochures, websites, and anything else you use to sell your product or service. SCORE will also review several promotional methods and help you draft a promotional plan for your business. This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business. Price: $10.00. A SCORE webinar.