Strategies to Identify and Reach Your Target Customers

Join SCORE and other entrepreneurs in this hands-on workshop where you will write your “Unique Value Statement” for your new product or service. This is a concise description of your product or service that explains the unique value it provides to your customers. As part of the workshop, participants will receive real-time feedback from a SCORE mentor to help them fine-tune their Value Statement. In the second part of the workshop, you will use the “Lean Canvas” to begin the process of turning your product/service into a business. In this interactive session, you use the canvas to help guide you in expanding the information in the Unique Value Statement by capturing key ideas, concepts and strategies about your business in the canvas. This creates a basic framework that you can use to complete YOUR full, detailed business plan. Have paper, a pencil, or a pen ready, as the goal of this workshop is for all participants to leave with a draft of their “Unique Value Statement” and “Lean Canvas.” Price: $10.00. A SCORE webinar.

Join SCORE and other entrepreneurs in this hands-on workshop where you will write your “Unique Value Statement” for your new product or service. This is a concise description of your product or service and explains the unique value your product or service provides to your customers. As part of the workshop, participants will receive real-time feedback from a SCORE mentor to help them fine-tune their Value Statement. In the second part of the workshop, you will use the “Lean Canvas” to begin the process of turning your product/service into a business. In this interactive session, you use the canvas to help guide you in expanding the information in the Unique Value Statement by capturing key ideas, concepts and strategies about your business in the canvas. This creates a basic framework that you can use to complete YOUR full, detailed business plan. Have paper, a pencil or a pen ready as the goal of this workshop is for all participants to leave with a draft of their “Unique Value Statement” and “Lean Canvas.” Price: $10.00. A SCORE webinar.

Ready to turn your vision into reality? Join SCORE for a practical workshop that offers step-by-step guidance on establishing a nonprofit public charity. Ideal for those who have already decided to form a nonprofit, this session covers the essential stages from conception to achieving tax-exempt status and beyond. Price: $10.00. A SCORE webinar.

A great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers, and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business? Price: $10.00. A SCORE webinar.

If you are new to Digital Marketing, this fast-paced introductory workshop will help you get started to promote your business on the Internet. Price: $10.00. A SCORE webinar.

You’ve developed a wonderful new product or service and understand the costs, but how should you price it? This workshop is part of SCORE’s Small Business Essentials series. SCORE starts by reviewing different distribution and channel strategies and helps you choose the method that best gets your product or service in front of your satisfied customers. The rest of the workshop focuses on pricing, starting with some basic pricing concepts. Then SCORE reviews a detailed process to help you determine the price of your product. Since pricing a service is very different than a product, they have a special section that covers the separate process for pricing your services. Price: $10.00. A SCORE webinar.

In three hours, you will learn how to research, prepare, write and apply for grants. At the end of this webinar, you will be able to target and learn how to organize grants to further your mission.

Don’t worry if you don’t have access to the various fancy (and expensive) grant databases. SCORE will show you how to access grant information (for FREE), filter through 990 returns, uncover names and get around the “invite only” issue when determining fit. SCORE will also work on systematizing the process of grants, so you don’t have to redo it every time. Price: $10.00. A SCORE webinar.

Hyun, a Mentor in SCORE, will bring over eight years of proven sales experience across multiple industries. Her career has been defined not only by consistently producing strong sales results but also by developing and mentoring high-performing teams. In fact, two of Hyun's team members earned Rookie of the Year honors under her leadership, and she's helped many others significantly boost their income by mastering prospecting and sales skills. This Sales Essentials course distills the core elements every sales professional must master to succeed. SCORE will focus on three critical areas that, when executed well, cover approximately 80% of the daily sales challenges. Price: $10.00. A SCORE webinar.

See how Email Marketing can help your business and nonprofit. In this live workshop, SCORE will take a look at Email Marketing and how it can work for you. During the live session, there will be time for Q&A. Parking and directions: Please park on the 3rd floor of the parking structure. Walk towards the Kavli Theatre entrance and across the plaza towards the Box Office. Make a left down the corridor to the Oak and Park Room. Address: City of Thousand Oaks, 2100 E Thousand Oaks Blvd, Thousand Oaks, CA 91362. This event is sponsored by the City of Thousand Oaks. An in-person SCORE event.

This workshop will help you, the small business owner, develop a digital marketing strategy, along with determining the specific tools you’ll use to make that strategy successful. Topics covered in this workshop include what digital marketing is, what a Digital Marketing website is, what makes a great website, Search Engine Optimization, the use of Video throughout the digital marketing spectrum, paid advertising, email marketing, content development, and the effective use of blogs. When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling, moving them to inquire more. Finally, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services, and drive your business forward! Price: $10.00. A SCORE webinar.