SEO & Google Ads Masterclass: Actionable Guide for Real Results

Did you know that most people can retain 95% of a message from a video vs. only 10% from reading? Did you also know that 93% of communication is non-verbal? Meaning only 7% is communicated through words? In today’s digital-first world, your camera presence can make or break your business message. Whether you're pitching to clients, promoting a product, or showing up on social media, how you show up on screen matters more than ever. A compelling on-camera presence helps you cut through the noise and show why you're the best choice. Being able to connect on camera builds trust, credibility and engagement with your target audience. Customers want to buy from people, not just companies. Imagine if you could create an emotional connection with your target audience and tell your story on camera with confidence and ease, how many more customers could you attract? A SCORE webinar.

Stop guessing how large organizations buy! This webinar provides small businesses with a clear roadmap to understanding and navigating the procurement landscape of hospitals, corporations and local government. Discover the "Delegated Authority" model that empowers massive purchasing, and learn practical strategies to tailor your sales approach, gain visibility and secure significant contracts for your goods and services. A SCORE webinar.

This business formation webinar is tailored to help entrepreneurs and business owners thoroughly understand the advantages and disadvantages of each entity type (sole proprietor, LLC, S-Corp.) from legal separate entities, tax reporting structures, non-tax paying entities, liabilities, asset protection and more. In today's competitive market, choosing the right business entity is more than just a procedural step; it's a strategic decision that impacts every aspect of your operations and long-term success. The need for this webinar arose from observing how frequently new business owners navigate the initial setup phase without a clear understanding of the implications of their choices. Your chosen structure affects not only your liability and tax obligations but also your ability to manage everyday operational tasks effectively. Each entity type has unique requirements and benefits; understanding these can be the difference between flourishing and floundering. Additionally, SCORE will cover essential topics such as government and state registration, agreements, permits and business insurance. Whether you're starting a new venture or looking to improve an existing business, join SCORE to learn how to establish your business on a strong and compliant foundation. A SCORE webinar.

This comprehensive webinar, "Leveraging AI and ChatGPT in Digital Marketing: Unleashing the Power of Conversational AI," is designed to elucidate how state-of-the-art AI tools like GPT-4 can revolutionize your digital marketing strategies. The webinar offers in-depth insight into the integration, utilization and benefits of AI and ChatGPT in improving customer experience, personalizing content, and enhancing marketing effectiveness. A SCORE webinar.

When asked at Fortune's 2016 Most Powerful Women International Summit in London where Facebook would be in a half decade in terms of mobile and video, Facebook Vice President Nicola Mendelsohn said the social network would “definitely” be mobile, and would “probably” be “all video.” In the past several years, Mendelsohn’s prediction has come true for Facebook and the other major social media platforms. As an entrepreneur, you must get proficient at creating videos to promote yourself and your business. This workshop teaches you that you don’t have to be perfect, just human. A SCORE webinar.

Do you know how to react effectively when you hear something offensive, directed at you or a colleague? Unfortunately, the most likely outcome for most individuals is this: they say nothing. Either because they are afraid to say the wrong thing or don’t know what to say. Navigating difficult conversations is essential for building trust and team cohesion. The problem is that these discussions can feel uncomfortable and overwhelming, especially when emotions run high. This webinar will equip you with the tools needed to approach conflict with confidence and to facilitate a meaningful dialogue in a way that promotes understanding and resolution. A SCORE webinar.

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. Unlike other social networking sites, LinkedIn offers a goldmine of opportunities for B2B marketers. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients. A SCORE webinar.

This workshop invites founders, executives and mission-driven teams to pause, reflect and realign with the deeper purpose behind their business. Through a dynamic blend of self-inquiry, strategic storytelling and actionable planning, participants will explore how subconscious patterns, misaligned narratives and outdated systems may be stalling their momentum.  A SCORE webinar.

You’re showing up — but is your brand truly sticking? Whether you're just starting to grow your visibility or ready to expand your reach more meaningfully, this masterclass is your invitation to move beyond the algorithm and into aligned strategy. SCORE will explore the power of pairing strong back-end structure with bold, creative collaboration — so your brand isn’t just seen, it’s sought-after. In this interactive session, SCORE will break down what it takes to build sustainable, relationship-driven visibility, rooted in strategy — not just aesthetics. You’ll also get the chance to deep-dive into your brand and explore what’s working, what’s not and where your next-level visibility opportunities might be hiding. A SCORE webinar.

Learn how to create effective marketing and advertising and implement it with affordable online tools. No matter your experience level, SCORE will start at the beginning to teach you how to think, create and make sure you put it all together to make a real difference in your company. SCORE will even give you shortcuts to NO-COST tools to help your business succeed.  A SCORE webinar.