Relationship Marketing 101: Turning Contacts into Customers

This is the FREE Introductory Session for a new Webinar.** (Checkout Relationship Marketing 102 – SCORE’S comprehensive webinar which is the follow-up.) Marketing today isn’t about chasing sales. It’s about building trust over time. In this introductory session, you’ll learn what relationship marketing really is and why it’s the foundation of sustainable business growth. SCORE will explore the key channels that support long-term customer relationships including email, text messaging, social media, websites, reviews, loyalty programs and lead magnets and how they work together to create a cohesive customer experience. You’ll leave with a clear understanding of how consistent connection drives repeat business, referrals and social proof, plus a preview of how modern tools and AI can make relationship marketing easier to manage, even for small teams. Price: Free. A SCORE webinar.