Optimizing Your Elevator Story for Increased Sales

When asked at Fortune's 2016 Most Powerful Women International Summit in London where Facebook would be in a half decade in terms of mobile and video, Facebook Vice President Nicola Mendelsohn said the social network would “definitely” be mobile, and would “probably” be “all video.” In the past several years, Mendelsohn’s prediction has come true for Facebook and the other major social media platforms. As an entrepreneur, you must get proficient at creating videos to promote yourself and your business. This workshop teaches you that you don’t have to be perfect, just human. A SCORE webinar.

Do you know how to react effectively when you hear something offensive, directed at you or a colleague? Unfortunately, the most likely outcome for most individuals is this: they say nothing. Either because they are afraid to say the wrong thing or don’t know what to say. Navigating difficult conversations is essential for building trust and team cohesion. The problem is that these discussions can feel uncomfortable and overwhelming, especially when emotions run high. This webinar will equip you with the tools needed to approach conflict with confidence and to facilitate a meaningful dialogue in a way that promotes understanding and resolution. A SCORE webinar.

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. Unlike other social networking sites, LinkedIn offers a goldmine of opportunities for B2B marketers. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients. A SCORE webinar.

Are you tired of guessing how to get more traffic, leads and sales from your website? In this NO-COST masterclass, you’ll learn practical, step-by-step strategies to boost your organic (NO-COST) traffic from Google and run Google Ads that actually work. Discover the exact formula that top businesses use to attract the right visitors and turn them into customers without wasting time or money. You’ll also see how to integrate SEO and Google Ads into one powerful marketing plan that maximizes your ROI. Learn how to create, manage and optimize your campaigns on the world’s biggest search engine — whether you want to do it yourself or work with an agency. Your instructor, Brandon Leibowitz, is the founder of SEO Optimizers with 18+ years of experience helping businesses rank higher and convert better. Brandon’s hands-on, easy-to-follow teaching style means you’ll leave this workshop with clear action steps you can apply immediately. Whether you’re a business owner, marketer or someone exploring a career in digital marketing, this session will help you take control of your website’s performance. Reserve your spot for this NO-COST masterclass today and start driving results! A SCORE webinar.

This workshop invites founders, executives and mission-driven teams to pause, reflect and realign with the deeper purpose behind their business. Through a dynamic blend of self-inquiry, strategic storytelling and actionable planning, participants will explore how subconscious patterns, misaligned narratives and outdated systems may be stalling their momentum.  A SCORE webinar.

You’re showing up — but is your brand truly sticking? Whether you're just starting to grow your visibility or ready to expand your reach more meaningfully, this masterclass is your invitation to move beyond the algorithm and into aligned strategy. SCORE will explore the power of pairing strong back-end structure with bold, creative collaboration — so your brand isn’t just seen, it’s sought-after. In this interactive session, SCORE will break down what it takes to build sustainable, relationship-driven visibility, rooted in strategy — not just aesthetics. You’ll also get the chance to deep-dive into your brand and explore what’s working, what’s not and where your next-level visibility opportunities might be hiding. A SCORE webinar.

Learn how to create effective marketing and advertising and implement it with affordable online tools. No matter your experience level, SCORE will start at the beginning to teach you how to think, create and make sure you put it all together to make a real difference in your company. SCORE will even give you shortcuts to NO-COST tools to help your business succeed.  A SCORE webinar.

This webinar will educate small business owners on the Mentor-Protégé program (MPP). Presenters will discuss program eligibility, benefits and how to apply. Participants will also learn about the complimentary business courses, tailored training and one-on-one consulting available under the Empower to Grow program. An SBA webinar.

If you are thinking about starting a new business or have recently started one, this is a valuable workshop for you. Starting a Business: What You Need to Know cuts through the confusion and chaos of what you need to do and think about to start a business. In just 2 hours, you will gain a clear understanding of all the legal requirements for a start-up business, as well as actions that are simply smart to do. Some of the key topics covered include naming your business, licenses and taxes, insurance, financing sources, elements of a business plan and marketing considerations. You will also hear how SCORE can help you succeed in your new venture. A SCORE webinar.