Marketing, Advertising and Success for Beginners

Did you know that most people can retain 95% of a message from a video vs. only 10% from reading? Did you also know that 93% of communication is non-verbal? Meaning only 7% is communicated through words? In today’s digital-first world, your camera presence can make or break your business message. Whether you're pitching to clients, promoting a product, or showing up on social media, how you show up on screen matters more than ever. A compelling on-camera presence helps you cut through the noise and show why you're the best choice. Being able to connect on camera builds trust, credibility and engagement with your target audience. Customers want to buy from people, not just companies. Imagine if you could create an emotional connection with your target audience and tell your story on camera with confidence and ease, how many more customers could you attract? A SCORE webinar.

Stop guessing how large organizations buy! This webinar provides small businesses with a clear roadmap to understanding and navigating the procurement landscape of hospitals, corporations and local government. Discover the "Delegated Authority" model that empowers massive purchasing, and learn practical strategies to tailor your sales approach, gain visibility and secure significant contracts for your goods and services. A SCORE webinar.

This business formation webinar is tailored to help entrepreneurs and business owners thoroughly understand the advantages and disadvantages of each entity type (sole proprietor, LLC, S-Corp.) from legal separate entities, tax reporting structures, non-tax paying entities, liabilities, asset protection and more. In today's competitive market, choosing the right business entity is more than just a procedural step; it's a strategic decision that impacts every aspect of your operations and long-term success. The need for this webinar arose from observing how frequently new business owners navigate the initial setup phase without a clear understanding of the implications of their choices. Your chosen structure affects not only your liability and tax obligations but also your ability to manage everyday operational tasks effectively. Each entity type has unique requirements and benefits; understanding these can be the difference between flourishing and floundering. Additionally, SCORE will cover essential topics such as government and state registration, agreements, permits and business insurance. Whether you're starting a new venture or looking to improve an existing business, join SCORE to learn how to establish your business on a strong and compliant foundation. A SCORE webinar.

This comprehensive webinar, "Leveraging AI and ChatGPT in Digital Marketing: Unleashing the Power of Conversational AI," is designed to elucidate how state-of-the-art AI tools like GPT-4 can revolutionize your digital marketing strategies. The webinar offers in-depth insight into the integration, utilization and benefits of AI and ChatGPT in improving customer experience, personalizing content, and enhancing marketing effectiveness. A SCORE webinar.

When asked at Fortune's 2016 Most Powerful Women International Summit in London where Facebook would be in a half decade in terms of mobile and video, Facebook Vice President Nicola Mendelsohn said the social network would “definitely” be mobile, and would “probably” be “all video.” In the past several years, Mendelsohn’s prediction has come true for Facebook and the other major social media platforms. As an entrepreneur, you must get proficient at creating videos to promote yourself and your business. This workshop teaches you that you don’t have to be perfect, just human. A SCORE webinar.

Do you know how to react effectively when you hear something offensive, directed at you or a colleague? Unfortunately, the most likely outcome for most individuals is this: they say nothing. Either because they are afraid to say the wrong thing or don’t know what to say. Navigating difficult conversations is essential for building trust and team cohesion. The problem is that these discussions can feel uncomfortable and overwhelming, especially when emotions run high. This webinar will equip you with the tools needed to approach conflict with confidence and to facilitate a meaningful dialogue in a way that promotes understanding and resolution. A SCORE webinar.

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. Unlike other social networking sites, LinkedIn offers a goldmine of opportunities for B2B marketers. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients. A SCORE webinar.

Are you tired of guessing how to get more traffic, leads and sales from your website? In this NO-COST masterclass, you’ll learn practical, step-by-step strategies to boost your organic (NO-COST) traffic from Google and run Google Ads that actually work. Discover the exact formula that top businesses use to attract the right visitors and turn them into customers without wasting time or money. You’ll also see how to integrate SEO and Google Ads into one powerful marketing plan that maximizes your ROI. Learn how to create, manage and optimize your campaigns on the world’s biggest search engine — whether you want to do it yourself or work with an agency. Your instructor, Brandon Leibowitz, is the founder of SEO Optimizers with 18+ years of experience helping businesses rank higher and convert better. Brandon’s hands-on, easy-to-follow teaching style means you’ll leave this workshop with clear action steps you can apply immediately. Whether you’re a business owner, marketer or someone exploring a career in digital marketing, this session will help you take control of your website’s performance. Reserve your spot for this NO-COST masterclass today and start driving results! A SCORE webinar.

This workshop invites founders, executives and mission-driven teams to pause, reflect and realign with the deeper purpose behind their business. Through a dynamic blend of self-inquiry, strategic storytelling and actionable planning, participants will explore how subconscious patterns, misaligned narratives and outdated systems may be stalling their momentum.  A SCORE webinar.

You’re showing up — but is your brand truly sticking? Whether you're just starting to grow your visibility or ready to expand your reach more meaningfully, this masterclass is your invitation to move beyond the algorithm and into aligned strategy. SCORE will explore the power of pairing strong back-end structure with bold, creative collaboration — so your brand isn’t just seen, it’s sought-after. In this interactive session, SCORE will break down what it takes to build sustainable, relationship-driven visibility, rooted in strategy — not just aesthetics. You’ll also get the chance to deep-dive into your brand and explore what’s working, what’s not and where your next-level visibility opportunities might be hiding. A SCORE webinar.