Lead Generation Decoded: Unlocking Growth for Your Business

You’ve developed a wonderful new product or service and understand the costs, but how should you price it? This workshop is part of SCORE’s Small Business Essentials series. SCORE starts by reviewing different distribution and channel strategies and helps you choose the method that best gets your product or service in front of your satisfied customers. The rest of the workshop focuses on pricing, starting with some basic pricing concepts. Then SCORE reviews a detailed process to help you determine the price of your product. Since pricing a service is very different than a product, they have a special section that covers the separate process for pricing your services. Price: $10.00. A SCORE webinar.

In three hours, you will learn how to research, prepare, write and apply for grants. At the end of this webinar, you will be able to target and learn how to organize grants to further your mission.

Don’t worry if you don’t have access to the various fancy (and expensive) grant databases. SCORE will show you how to access grant information (for FREE), filter through 990 returns, uncover names and get around the “invite only” issue when determining fit. SCORE will also work on systematizing the process of grants, so you don’t have to redo it every time. Price: $10.00. A SCORE webinar.

Hyun, a Mentor in SCORE, will bring over eight years of proven sales experience across multiple industries. Her career has been defined not only by consistently producing strong sales results but also by developing and mentoring high-performing teams. In fact, two of Hyun's team members earned Rookie of the Year honors under her leadership, and she's helped many others significantly boost their income by mastering prospecting and sales skills. This Sales Essentials course distills the core elements every sales professional must master to succeed. SCORE will focus on three critical areas that, when executed well, cover approximately 80% of the daily sales challenges. Price: $10.00. A SCORE webinar.

In this Marketing workshop, SCORE will start by helping you identify your target market. These are your best potential customers, and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. SCORE will show you how to finalize the design of your product or service and make sure it’s right for your target market. Then, they will guide you through creating a value proposition that perfectly captures the unique value your product or service brings to your customers. Next, you have to build your marketing message. That’s the information for your brochures, websites and anything else you use to sell your product or service. SCORE will also review various promotional methods and assist you in drafting a promotional plan tailored to your business. This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business. SCORE’s Small Business Essentials Workshops prepare individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, SCORE has the right set of workshops to help you succeed. Price: $10.00. A SCORE webinar.

See how Email Marketing can help your business and nonprofit. In this live workshop, SCORE will take a look at Email Marketing and how it can work for you. During the live session, there will be time for Q&A. Parking and directions: Please park on the 3rd floor of the parking structure. Walk towards the Kavli Theatre entrance and across the plaza towards the Box Office. Make a left down the corridor to the Oak and Park Room. Address: City of Thousand Oaks, 2100 E Thousand Oaks Blvd, Thousand Oaks, CA 91362. This event is sponsored by the City of Thousand Oaks. An in-person SCORE event.

This workshop will help you, the small business owner, develop a digital marketing strategy, along with determining the specific tools you’ll use to make that strategy successful. Topics covered in this workshop include what digital marketing is, what a Digital Marketing website is, what makes a great website, Search Engine Optimization, the use of Video throughout the digital marketing spectrum, paid advertising, email marketing, content development, and the effective use of blogs. When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling, moving them to inquire more. Finally, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services, and drive your business forward! Price: $10.00. A SCORE webinar.

The time has come when we need to be "portfolio people" who think of vocations, not just in terms of a single defined job or occupation, but more as a holistic body of work. In this workshop, SCORE will discuss what it takes to create a career and life portfolio and then how to live it! The topics covered are managing your career more by intention rather than by circumstance, recognizing and responding to changes in career priorities in different stages of your life, making the most of realizations - such as reaching your career peak or grasping that life is finite, with time being a very precious commodity and overcoming fears associated with going after your dreams. Price: $10.00. A SCORE webinar.

Whether you're launching your first online store or refining a long-established one, your digital storefront holds immense potential as a revenue stream. But having an online store is only the first step. The real challenge? Attracting the right customers and converting visits into sales. That’s where digital marketing becomes your most powerful ally. Marketing channels like Google Ads are an essential tool for anyone selling their products online. In this live webinar, SCORE will guide you through the essentials to make your e-commerce store a success. Price: $10.00. A SCORE webinar.

Working for yourself is fantastic, provided you know how to make it work. If you’ve ever felt like you’ve got a great idea or are good at your craft yet don’t know exactly what you’re doing in running a business, you’re not alone. In this session, you’ll learn the basics of what you need to know to set yourself up for success, including mindset and motivation, policies and procedures, branding and promotions and more. Whether you’re looking to make the jump, are just starting or needing a kickstart, and whether you call it freelancing, consulting, solopreneurship or the like, this session will give you the tools you need to rock the self-employed life. A SCORE webinar.

Are you an aspiring or established business owner looking to get started with QuickBooks? Are you trying to figure out what you’re doing but keep getting lost? Do you like bagels? Well, then this workshop is for you! Who You Are: Although anyone interested in QuickBooks is welcome to take this workshop, it is designed for aspiring and established business owners looking to learn the basics. What to Have When You Sign onto Zoom: You will need your laptop and possibly a power cable. We will be performing exercises together using a sample QuickBooks Online data file. What You Will Learn: In this SCORE workshop, you will learn how to use QuickBooks Online to record your daily business transactions. (No QuickBooks signup required!) Price: $10.00. A SCORE webinar.