Digital Marketing Basics

So, you want to be a consultant/coach/advisor. You have heard about charging $100, $200 or much more per hour. Do the math. 2000 working hours per year, and that means $200 to $400 thousand per year. There is an old saying: in theory, there is no difference between theory and reality; In reality, there is. This program is all about reality. What is the truth about being a consultant? How much can you really make? What are the pitfalls? What do you have to do to be successful? The seminar leader is Steve Epner. He started and built a consulting practice from a solo shop to over 200 professionals. After he sold the practice, he continued to be asked to help various companies, including Boeing. Learn the reality and what mistakes to avoid so that you can have a successful business and enjoy years of working in a great environment. For the right person with the right personality, there is no better way to live. Price: $10.00 A SCORE webinar.

This workshop will cover the following key aspects of advertising on Google: introduction to Google advertising, different types of ads, keyword and targeting strategies and measuring success. Price: $10.00 A SCORE webinar.

Join SCORE and other entrepreneurs in this hands-on workshop where you will write your “Unique Value Statement” for your new product or service. This is a concise description of your product or service and explains the unique value your product or service provides to your customers. As part of the workshop, participants will receive real-time feedback from a SCORE mentor to help them fine-tune their Value Statement. In the second part of the workshop, you will use the “Lean Canvas” to begin the process of turning your product/service into a business. In this interactive session, you use the canvas to help guide you in expanding the information in the Unique Value Statement by capturing key ideas, concepts and strategies about your business in the canvas. This creates a basic framework that you can use to complete YOUR full, detailed business plan. Have paper, a pencil or a pen ready as the goal of this workshop is for all participants to leave with a draft of their “Unique Value Statement” and “Lean Canvas.” Price: $10.00. A SCORE webinar.

Ready to turn your vision into reality? Join SCORE for a practical workshop that offers step-by-step guidance on establishing a nonprofit public charity. Ideal for those who have already decided to form a nonprofit, this session covers the essential stages from conception to achieving tax-exempt status and beyond. Price: $10.00. A SCORE webinar.

A great Instagram feed reinforces your brand, supports your marketing message, helps you engage directly and sincerely with your customers, and attracts new, loyal followers! Are you ready to “Level Up” your Instagram for your business? Price: $10.00. A SCORE webinar.

You’ve developed a wonderful new product or service and understand the costs, but how should you price it? This workshop is part of SCORE’s Small Business Essentials series. SCORE starts by reviewing different distribution and channel strategies and helps you choose the method that best gets your product or service in front of your satisfied customers. The rest of the workshop focuses on pricing, starting with some basic pricing concepts. Then SCORE reviews a detailed process to help you determine the price of your product. Since pricing a service is very different than a product, they have a special section that covers the separate process for pricing your services. Price: $10.00. A SCORE webinar.

In three hours, you will learn how to research, prepare, write and apply for grants. At the end of this webinar, you will be able to target and learn how to organize grants to further your mission.

Don’t worry if you don’t have access to the various fancy (and expensive) grant databases. SCORE will show you how to access grant information (for FREE), filter through 990 returns, uncover names and get around the “invite only” issue when determining fit. SCORE will also work on systematizing the process of grants, so you don’t have to redo it every time. Price: $10.00. A SCORE webinar.

See how Email Marketing can help your business and nonprofit. In this live workshop, SCORE will take a look at Email Marketing and how it can work for you. During the live session, there will be time for Q&A. Parking and directions: Please park on the 3rd floor of the parking structure. Walk towards the Kavli Theatre entrance and across the plaza towards the Box Office. Make a left down the corridor to the Oak and Park Room. Address: City of Thousand Oaks, 2100 E Thousand Oaks Blvd, Thousand Oaks, CA 91362. This event is sponsored by the City of Thousand Oaks. An in-person SCORE event.