California’s legal landscape grows more complex every year. New regulations around hiring, termination, workplace training, wage classification, and more continue to emerge, increasing employers’ exposure to litigation, administrative claims, and PAGA actions. Understanding these updates helps employers avoid risk, stay compliant, and prepare their organizations for a shifting legal landscape. In this presentation, Ferber LawRead more
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In this Marketing workshop, SCORE will start by helping you identify your target market. These are your best potential customers, and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective. SCORE will show you how to finalize the design of your product orRead more
You’ve developed a wonderful new product or service and understand the costs, but how should you price it? This workshop is part of SCORE’s Small Business Essentials series. SCORE will start by reviewing different distribution and channel strategies and help you choose the method that best gets your product or service in front of yourRead more
Social media can be overwhelming for business owners. Which platforms. How often to post. What to post. This class will give you the basics every business owner should know, as well as the latest trends to grow your business. Price: FREE. A SCORE webinar.
Discover how to harness the power of artificial intelligence in marketing with our webinar, Leveraging AI & ChatGPT in Digital Marketing. Led by Dr. Farid Parvini, Ph.D. (USC), this session covers the essentials you need to know: clear definitions of AI, ML, and NLP; an overview of ChatGPT and its evolution; the art of promptRead more
Social media can be overwhelming for business owners. Which platforms. How often to post. What to post. This class will give you the basics every business owner should know, as well as the latest trends to grow your business. Price: $10.00. A SCORE webinar.
Most business owners are on LinkedIn, but few use it intentionally to build meaningful relationships, secure referral partners, and attract new customers. Building Your Network and Growing Your Referrals with AI is a practical, hands-on session designed to help business owners and solopreneurs turn LinkedIn into a powerful professional growth engine. This presentation shows attendeesRead more
With so many marketing options available to small businesses, where should you allocate your budget and resources to maximize results? You’re not alone if you feel overwhelmed about how to market your business and stretch your budget to generate the best ROI (return on investment). This informative webinar will cover top-producing, cost-effective marketing methods toRead more
Join SCORE to discover strategic approaches to amplify your LinkedIn presence. This session, led by Roni Ramos, will provide practical insights on leveraging LinkedIn to enhance your business’s visibility and expand your professional network. Learn how to optimize your profile, utilize LinkedIn’s advanced features for content sharing, and engage effectively with your connections. This webinarRead more
Join SCORE and other entrepreneurs in this hands-on workshop where you will write your “Unique Value Statement” for your new product or service. This is a concise description of your product or service that explains the unique value your product or service provides to your customers. As part of the workshop, participants will receive real-timeRead more
