There are some things that business owners must do that are non-negotiable, and that includes advertising. Advertising of all kinds is the simplest way to attract more customers, especially if they are designed and organized effectively. Drawing in consumers can be a struggle for any new entrepreneur – especially if your business is brand new. Many entrepreneurs are scared about promoting their business because they fear that pushing their brand will drive others away. However, with the right tactics, you can advertise your small and growing business successfully. Take a look at these tips from your business consultant in Ventura County, CA.
Small Business Advertising
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Develop the landing page
Landing pages are designed to convert leads. They enable a typically high conversion rate and are designed to provide all the information that a customer needs to see why your business is the right resource for them. Therefore make sure that your landing pages are searchable, have clickable call-to-action buttons and testimonials that humanize your brand.
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Host an event
What can be a better way to get people through the doors of your business than to host an event? It’s one of the easiest ways to connect to other businesses, get your name out there in the local community, and drive up sales. If a physical event isn’t possible at this time, you can still host an online event such as webinars. You can also encourage participation by offering incentives and discounts to those who attend the event.
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Leverage social media
Social media is a wonderful way to boost advertising, whether you choose to do so organically or through paid ads. LinkedIn and Facebook are the two most dominant platforms to utilize successful ads. Work with one or two platforms of your choice where you feel the most comfortable. Share success stories with your community, engage through comments, use infographics, and ask questions that can help you attract more interest to your brand.
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Harness the power of email marketing
Email marketing is an effective way to connect with new visitors to your website while maintaining your relationship with the existing ones. All you need to do is put some thought and creativity into how you draft the mail. Encourage new visitors to sign up for your email newsletters by offering incentives such as coupons or discounts for subscribing. This way, you can build and nurture a pool of visitors, ultimately converting them to your loyal customers.
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Post great content
Search engines, like Google, prioritize high-quality content that ensures an excellent user experience by providing what the user is looking for. Good content is never too complex to understand. Instead, it educates the user in a simple language that is free of fancy jargon. Besides, great content is visible proof of your authority and credibility in your professed area of expertise.
There are many ways you can boost advertising for a small business, and these are just five of them. For more guidance on growing your own business, contact the Economic Development Collaborative today!
