Building a Successful Social Media Presence
For small businesses, implementing social media marketing should be a joy. It’s easy, affordable (if not free), and its effectiveness can be monitored. Yet, many small businesses see social media marketing as a daunting task and, instead, choose to neglect it. The good news is that with a few professional tips and support, you can be well on your way to leveraging the power of social media in your small business’s marketing strategies. Here’s how to get started.
Set goals
Setting a goal is a great way to motivate yourself to work with social media. Whether you want to engage with customers, expand your audience, increase online traffic, generate leads or gain feedback, social media platforms can help. But to feel confident in your strategies, you need to see how much these platforms are helping you. Set goals, whether it be weekly or monthly so that you can stay on track of progress.
Be consistent
Social media is more than just posting here and there. It takes patience and consistency to cultivate a reliable presence. Ideally, line up posts and schedule them so that you don’t have to come up with content on the spot. It’s a good idea to stay consistent with posting times so that your audience get used to seeing your business pop up on their feed.
Engage with your audience
You shouldn’t just post on social media and call it a day – this taking the “social” out of “social media”. Foster relationships with your followers by replying to comments, answering questions, and encouraging them to share your message.
Leverage social media to grow your business. For more guidance on growing your own business, contact the Economic Development Collaborative. Conveniently located in Camarillo, California, we’re here to help.
