How Small Businesses Make an Impression on Ventura County Customers
It’s not hard to shop for goods and services with a click of a button, which is why small businesses need to constantly work hard to stand out from the big competition. Even so, there’s something about small businesses that Americans seem to always love. But what is it about small businesses that keep us coming back for more? We take a look at why customers love small businesses in Ventura County.
- Personal
Shopping small is more than just a transaction. It’s about putting a story behind each product and service and getting to know the business owners and staff. Big businesses can often have self-checkouts and faceless founders, which ends up detaching the customer from the company. The small business experience in Ventura County makes local residents and visitors feel welcome and enjoy their shopping adventure.
- Expertise
When someone opens up a small business, it’s likely because they have a real drive and passion for the product or service. That means, when you shop small, you’re working with a true industry expert. They keep up with the latest industry updates, can tell you all about the product, offer advice, and share their passion with you. It’s not hard to find enthusiastic and passionate people in Ventura County, and many of them are current or aspiring business owners.
- Community
Shopping at an independent business brings real prosperity to the community. For every $100 that consumers spend at Ventura County small businesses, around $68 stays in the local economy through local taxes, salaries, and other forms of reinvestment. Perhaps that is why Ventura County is a thriving community.
For help growing your business in Ventura County, contact the Economic Development Collaborative to schedule a no-charge appointment with a qualified business advisor. We’re here to help.
