Use Social Media to Drive Positive Engagement
There’s no doubt about it – social media is a thriving business marketing tool. When you are looking to promote your business online, it’s important to recognize the role that social media can play. Avoid social media and you could be missing out on valuable leads and opportunities. To help you drive positive engagement to your business through the use of social media, we’ve rounded up some of our top tips.
- Host a giveaway
Giveaways are such a common method of stimulating customer engagement that many business owners think they are overused. However, they still remain a highly effective way of capturing customers’ attention. After all, who doesn’t like winning free things? Hosting a giveaway doesn’t have to cost your business either; it can come in a variety of different forms:
- Discounts or special coupons
- Free shipping
- E-books
- Complimentary consultation
- Bonuses with a purchase
- Points that can be redeemed for discounts
- Respond to reviews
A great way to get customers involved with your brand is encouraging them to write reviews. Although positive reviews are ideal, less-than-great reviews are also welcome, too. This gives you the opportunity to respond to positive and negative reviews professionally. Thank those that leave positive reviews and reach out to those who were dissatisfied with your business so that things can be corrected. This will show visitors to your profile that you are engaged in customer satisfaction.
- Produce useful content
Internet users undeniably love watching videos – It makes sense to reach out to potential customers through videos. Publish video demonstrations on YouTube, Facebook, and other sharing sites to provide more engaging sources of information about your product. For example, troubleshooting and ‘how to’ videos that are quick and straight to the point can help to drive more traffic to your site.
Leverage social media to grow your business. For more guidance on growing your own business, contact the Economic Development Collaborative. Conveniently located in Camarillo, California, we’re here to help.
