Market Research and Idea Validation Workshop

This workshop highlights why market research is critical to the success of start-up and products. Participants will explore how understanding real customer needs reduces risk, strengthens investor confidence, and helps teams move from “technology-first” to “problem-first” thinking. The session emphasizes validating market assumptions, including TAM, SAM and SOM, to ensure that solutions address meaningful, proven problems worth solving. Price: FREE. A SCORE webinar.