Wangari Njathi, (Ph.D.), is an accomplished data-driven digital marketer and Chartered Marketer with a rich history of 9 years dedicated to building sustainable brands in Africa. Renowned for her publications and teaching prowess in digital media studies, she serves as an Assistant Professor at Pepperdine University. Seamlessly blending academia and industry practice, Dr. Njathi imparts knowledge on digital media and integrated marketing communication, recognizing the interconnected nature of digital spaces. With a profound understanding of local and global communities, her expertise in market strategies, content development, social media management, digital marketing, user research and brand positioning, contributes to impactful digital experiences across industries. Her proficiency injects fresh energy into DTC, B2C and B2B realms at the dynamic intersection of marketing and the digital world.
