The Differences Between Marketing, Branding, Advertising and Public Relations

Join SCORE for a webinar on a new, grant-funded Regional Export Training and Assistance Program (RETAP). This free webinar will introduce you to RETAP, to the many organizations supporting it and to the entirely cost-free services it offers to new and early-stage exporters. Attendees will have the opportunity to sign up for the program. Don't miss this chance to enhance your export knowledge, connect with industry experts and get customized NO-COST support to help you start and expand your export activity. A SCORE webinar.

It used to take 7 touches to close a sale. Now that number has gone up to 16. How can your team find different ways to engage in effective sales conversations to win more customers? The answer is StorySelling. If you’re not familiar with this term, you’re not the only one. Mellissa Tong coined this term to illustrate the difference between storytelling and storyselling. Storyselling is to storysell your products/services/ideas through storytelling to inspire action, whether that is to increase market share, build awareness, or drive sales. We all know that it takes your customers to like and trust you before they buy from you, and there is no faster way to inspire actions than storytelling. A SCORE webinar.

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts. A SCORE webinar.

As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes to your business. The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers, decision-makers, and thought leaders. If you want to grab the attention of top-level executives, then you should work on your LinkedIn marketing strategy. Unlike other social networking sites, LinkedIn offers a goldmine of opportunities for B2B marketers. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients. A SCORE webinar.

Thousands of times in your career, as a small business owner, you’re given an opportunity to answer the question “So, what do you do?” This webinar is allowing you to sharpen your answer. In those moments, you can generate real interest, find a referral partner, or maybe just make a new friend. In a master class, “How You Can Make Your Sale and Lose Your Sale in Just 30 Seconds!” you will learn eight things guaranteed to improve your elevator stories, three awesome elevator story templates and four ways to get off to a fast start. The thing to remember, whether you can attend or not, is that there is no such thing as the perfect pitch, just a perfect pitcher. Come experience how you can make or lose a sale in just 30 seconds. A SCORE webinar.

Are you struggling to get website traffic that converts into sales and leads? Learn how to increase your website's organic (NO-COST) traffic from Google today! What You Will Learn From Attending This Workshop is how To Use SEO To Create A Bursting Pipeline of Leads/Sales, how To Ethically Hijack Your Competitors Google SEO Traffic, the Exact Strategy We Use To Optimize Websites That Become Lead Generators, how To Rank Your Website On Google Using SEO Strategies That Work, stop Spending Money On Ads! Brandon Leibowitz, the founder of SEO Optimizers, is hosting this special workshop. Brandon will share the knowledge, tips, and techniques he has acquired over the past 15 years. Register for the SEO class today! A SCORE webinar.

Ready to compete for high-impact contracts during LA’s biggest events yet? From the 2028 Olympics to the FIFA World Cup and beyond, millions in procurement opportunities are available—but only if your business is ready. This workshop provides a holistic view of the procurement process to help small and diverse businesses move from curious to contract-ready. Whether new to procurement or looking to sharpen your approach, you’ll learn the key steps to compete confidently and win. A SCORE webinar.

This workshop is the answer if you don’t feel confident forecasting your business’s finances, regardless of how long you’ve run your company. It is especially useful for start-ups, which don’t have a financial history. Financial Projections Made Easy explains the specific steps to complete the entire forecasting process, focusing on the user-friendly template created by SCORE LA to help determine the financial viability of your business. This workshop shows how to determine and manage the month-by-month cash flow and provides attendees with examples of financial projections tailored to their own companies. Attendees are shown how to calculate the amount of cash they need to run their companies.  A SCORE webinar.

Would you like to do what you love and have someone else foot the bill? Have you ever considered corporate sponsors for your business, show, book, charity, speaking engagements or events? If you answered yes to any of these questions, this webinar is for you! America’s most successful companies partner with sponsors. Why not you? Linda Hollander can help you. She is the author of the #1 best-selling book, Corporate Sponsorship in 3 Easy Steps, and the CEO of Sponsor Concierge. Linda has consulted with many entrepreneurs to help them profit from the awesome power of corporate sponsors and has 20 years of experience in business. Her corporate sponsors have included Microsoft, Wells Fargo, Epson, Citibank, FedEx, Health Net, Southwest Airlines, Bank of America, Staples, American Airlines, Walmart and IBM. A SCORE webinar.

Starting or running a small business can feel overwhelming with all the advice out there — websites, social media, legal paperwork, accounting software… the list never ends. But what really matters? In this informative and inspirational webinar, TEDx speaker and nationally recognized business consultant Marie ZQ helps small business owners cut through the noise and focus on what truly drives growth. You’ll walk away with a clear roadmap of core business functions every entrepreneur must have in place. From setting up the right financial systems and marketing strategies to time management, branding, and client experience — Marie shares real-world insight and practical tools that make a difference immediately. Whether you’re just starting or trying to scale, this session offers clarity, direction, and motivation to thrive in 2025 and beyond. A SCORE webinar.