EDC CLIENT STORIES

Veronica Medina’s fascination with art started at an early age. Her earliest memory was being intrigued by the artists creating ceramic pieces in EPCOT Center. Years later, Veronica landed a highly sought-after spot in her high school’s junior and senior ceramics course. The high school courses and her enthusiastic teacher cemented her passion for ceramics and pushed Veronica to take additional courses outside school. While taking undergraduate courses in anthropology at New York University, Veronica was placed in graduate-level ceramics courses. After graduating with her bachelor’s, it was an easy choice to jump back in to pursue her Master’s in Art Education at her alma mater.

After graduating from NYU, Veronica worked in multiple schools and art centers, teaching ceramics. During the pandemic, she taught ceramics from her backyard, which helped push her to open her own storefront in Buellton. Community Clayworks LLC offers classes, parties, camps, private lessons and memberships for more experienced crafters. Veronica first met with the EDC SBDC when she needed help starting her business but quickly realized she got more than expected. Veronica worked with EDC SBDC advisors Noel Heredia, Juliana Ramirez, Melissa Forziat, among others, throughout the start-up process. When asked about her experience with the EDC SBDC Veronica stated, “I often call Noel my business therapist. [It’s great to] have someone that can help find some clarity in the chaos.” Veronica acknowledged that “Sometimes you see the trees and not the woods, and having someone guide you from the perspective that you need is really useful, and I am very grateful for the fact that the EDC SBDC exists.” Veronica is excited to grow Community Clayworks LLC and eventually start a new manufacturing business with her pottery. When she’s ready to take on her new business venture, the EDC SBDC will be there every step of the way.