Shelby Arthur has been an active member of the Santa Barbara community since 2001, working in program development, employee training, instructional design and marketing, emphasizing scalable mission-driven program growth. Shelby is a Certified Connective Leadership Practitioner, transforming organizational culture to empower all employees to practice leadership in their roles. As an adjunct instructor at Santa Barbara City College, Shelby is at the forefront of online instructional design in Marketing and International Business. She earned her Bachelor's degree in Global Studies from UC Santa Barbara and a Master's Degree in Intercultural Relations from University of the Pacific.
Shelby co-founded a consulting firm that helps businesses align mission and strategy to benefit all stakeholders and engage socially conscious consumers. She specializes in organizational resilience, target marketing and scalable program design. Shelby is Vice President on the Board of the Center for Global Dialogue and has volunteered time with local organizations such as Showing up for Racial Justice, United Way Santa Barbara, and Girls Inc.
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