Every business across the nation has been thrust into an unfamiliar position because of COVID-19, and many are wondering what to do next. It’s a crisis that we could not have prepared for, and one that will have long-lasting effects, causing us to all rethink our safety measures and ways in which we operate. To keep moving, we must respond to the pandemic and take it in our stride if we want to see businesses succeed.
Responding to the Crisis
We need to think about what is in front of us and create urgency ratings for tasks. Look at what you need to do right away, this week, and on the horizon. Be mindful to stay up-to-date with the latest information, as what may have made sense last week may be completely nonsensical this week.
Increase and improve direct communication
If there was ever a time to stay in constant contact with your employees and customers, this is it. Ensure that everyone is doing well and staying safe, being mindful to check in on them often. Let your customers know how your business is doing and what measures you are taking to manage COVID-19.
Use the crisis communication circle
Put your own mask on first. Make sure that you are staying healthy and happy, doing what you can in these uncertain times. Secondly, check in on your loved ones – your friends and family. Reach out and ask if there is anything you can do to help. Then it’s time to move out to the next ring: your team. They are ensuring your business survives COVID-19, so be sure to ensure they have all they need.
It may be uncertain times, but you don’t have to go at it alone. For more guidance on growing your own business, contact the Economic Development Collaborative. Conveniently located in Camarillo, California, we’re here to help.