{"id":8666,"date":"2022-04-27T09:00:17","date_gmt":"2022-04-27T16:00:17","guid":{"rendered":"http:\/\/edcollaborative.com\/?p=8666"},"modified":"2026-01-23T02:12:59","modified_gmt":"2026-01-23T10:12:59","slug":"10-important-principles-for-a-strategic-approach-to-global-markets","status":"publish","type":"post","link":"https:\/\/edcollaborative.com\/es\/blog\/10-important-principles-for-a-strategic-approach-to-global-markets\/","title":{"rendered":"10 principios importantes para un enfoque estrat\u00e9gico hacia los mercados globales"},"content":{"rendered":"

Dado que los h\u00e1bitos de compra, las creencias culturales e incluso las creencias religiosas suelen variar de un pa\u00eds a otro, crear una empresa multinacional exitosa puede ser un desaf\u00edo. Por lo tanto, al comercializar su marca internacionalmente, necesita adoptar un enfoque estrat\u00e9gico para los mercados globales.<\/p>\n\n\n\n

A continuaci\u00f3n se presentan 10 principios importantes para comenzar.<\/h2>\n\n\n\n
    \n
  1. Cambie sus productos para satisfacer las nuevas demandas.<\/strong>Las necesidades de los clientes suelen variar de un pa\u00eds a otro. Por ejemplo, algunos sabores de pollo son m\u00e1s populares en algunos pa\u00edses que en otros. Si tiene que modificar el sabor, el empaque o incluso el dise\u00f1o de su producto para atraer clientes al nuevo mercado, vale la pena.<\/li>\n\n\n\n
  2. Elija una estrategia de precios viable<\/strong>Seg\u00fan los expertos, la consistencia es fundamental para construir una marca. Una forma de mantenerla es mantener los precios dentro del mismo rango, incluso al entrar en un nuevo mercado.<\/li>\n\n\n\n
  3. Comprender el comportamiento del cliente.<\/strong>Al desarrollar una estrategia de marketing, primero debe comprender el comportamiento de sus clientes objetivo. Estos pueden abarcar desde sus gustos y disgustos hasta sus creencias culturales respecto a sus productos.<\/li>\n\n\n\n
  4. Elija estrategias de promoci\u00f3n que funcionen en nuevos mercados<\/strong>Las estrategias comerciales que funcionan en su pa\u00eds podr\u00edan no dar frutos en otros. Lo contrario tambi\u00e9n es cierto. Para tener \u00e9xito internacionalmente, aseg\u00farese de conocer las estrategias que le permitir\u00e1n a su negocio prosperar en el extranjero.<\/li>\n\n\n\n
  5. Sepa d\u00f3nde prefieren comprar sus consumidores<\/strong>En esta era digital, algunas personas prefieren comprar en l\u00ednea, mientras que otras siguen optando por la compra tradicional en persona. Por lo tanto, debe determinar d\u00f3nde puede establecer locales a los que los clientes puedan acceder f\u00e1cilmente. De paso, incorpora p\u00e1ginas digitales donde los compradores en l\u00ednea puedan ver sus productos y comprarlos.<\/li>\n\n\n\n
  6. C\u00f3mo presentar sus productos<\/strong>Si bien la coherencia de marca es importante, en algunos casos puede ser perjudicial. Por ejemplo, algunos pa\u00edses asocian distintos colores con ciertos sentimientos, tanto positivos como negativos. Por lo tanto, si el color de su producto proyecta una imagen negativa de su marca en un pa\u00eds determinado, deber\u00eda considerar cambiarlo.<\/li>\n\n\n\n
  7. Determinar qu\u00e9 mensajes resonar\u00e1n en el mercado<\/strong>Si la competencia en el mercado es intensa, es importante posicionar bien su marca inmediatamente despu\u00e9s de entrar en el nuevo mercado. Muestre a su p\u00fablico objetivo lo que har\u00e1 por ellos y por qu\u00e9 deber\u00edan elegir su marca sobre otras.<\/li>\n\n\n\n
  8. Consigue el ambiente y el estado de \u00e1nimo adecuado<\/strong>Si su negocio se centra en los servicios, puede que no sea f\u00e1cil adaptarlos al nuevo entorno. A\u00fan as\u00ed, puedes dise\u00f1ar el espacio f\u00edsico para crear un ambiente atractivo que resuene con las preferencias de la comunidad local. Esto puede abarcar desde la m\u00fasica hasta la elecci\u00f3n de la decoraci\u00f3n interior.<\/li>\n\n\n\n
  9. No pases por alto a tus equipos locales<\/strong>Los equipos locales son cruciales para el marketing en un nuevo entorno. Te ayudar\u00e1 a desenvolverte con mayor facilidad porque comprender\u00e1n mejor el mercado.<\/li>\n\n\n\n
  10. Conozca lo que necesitan sus consumidores<\/strong>Si bien su objetivo es construir su marca y aumentar sus ganancias, tambi\u00e9n debe asegurarse de ser valioso para su nueva comunidad. Los clientes deben poder destacar c\u00f3mo ha transformado sus vidas positivamente.<\/li>\n<\/ol>\n\n\n\n

    C\u00f3mo puede ayudar el programa Colaborativo para el Desarrollo Econ\u00f3mico<\/h2>\n\n\n\n

    Estas son algunas estrategias de marketing que le ayudar\u00e1n a tener \u00e9xito en el mercado global. Si necesita apoyo para lanzar y gestionar su negocio, Colaboraci\u00f3n de desarrollo econ\u00f3mico<\/a> puede ayudarle con los recursos necesarios. Ofrecemos financiaci\u00f3n y consultor\u00eda para empresas en Los \u00c1ngeles, Santa B\u00e1rbara y el condado de Ventura. Cont\u00e1ctanos hoy mismo<\/a> para obtener m\u00e1s informaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"

    Dado que los h\u00e1bitos de compra, las creencias culturales e incluso las creencias religiosas suelen variar de un pa\u00eds a otro, crear una empresa multinacional exitosa puede ser un desaf\u00edo. Por lo tanto, al comercializar su marca internacionalmente, necesita adoptar un enfoque estrat\u00e9gico para los mercados globales. A continuaci\u00f3n se presentan 10 principios importantes para
    Leer m\u00e1s<\/a><\/p>","protected":false},"author":180,"featured_media":8678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1142,1311],"tags":[707,1041,1348],"class_list":["post-8666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-growth","tag-global-market","tag-international-markets","tag-marketing-strategies"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"\n10 principios importantes para un enfoque estrat\u00e9gico hacia los mercados globales - Economic Development Collaborative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Fall","author_link":"https:\/\/edcollaborative.com\/es\/blog\/author\/tfall\/"},"uagb_comment_info":0,"uagb_excerpt":"Dado que los h\u00e1bitos de compra, las creencias culturales e incluso las creencias religiosas suelen variar de un pa\u00eds a otro, crear una empresa multinacional exitosa puede ser un desaf\u00edo. Por lo tanto, al comercializar su marca internacionalmente, necesita adoptar un enfoque estrat\u00e9gico para los mercados globales. A continuaci\u00f3n se presentan 10 principios importantes paraRead…","_links":{"self":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/8666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/comments?post=8666"}],"version-history":[{"count":0,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/8666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media\/8678"}],"wp:attachment":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media?parent=8666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/categories?post=8666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/tags?post=8666"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}