{"id":7424,"date":"2021-05-18T09:00:02","date_gmt":"2021-05-18T16:00:02","guid":{"rendered":"http:\/\/edcollaborative.com\/?p=7424"},"modified":"2025-09-30T23:50:37","modified_gmt":"2025-10-01T06:50:37","slug":"a-basic-guide-to-instagram-marketing-for-small-businesses","status":"publish","type":"post","link":"https:\/\/edcollaborative.com\/es\/blog\/a-basic-guide-to-instagram-marketing-for-small-businesses\/","title":{"rendered":"Una gu\u00eda b\u00e1sica de marketing en Instagram para peque\u00f1as empresas"},"content":{"rendered":"<p style=\"text-align: justify;\">Como propietario de una peque\u00f1a empresa, su atenci\u00f3n generalmente se dirige a optimizar todos los recursos disponibles para ampliar su alcance en el mercado. El marketing en redes sociales puede resultar una herramienta poderosa que le permite interactuar con su p\u00fablico objetivo en un nivel individual. Al utilizar las plataformas de redes sociales, puede generar un mayor conocimiento de la marca, conectarse con m\u00e1s clientes potenciales y promover la lealtad a la marca entre su base de clientes existente.<\/p>\n<p style=\"text-align: justify;\">Instagram es una aplicaci\u00f3n de red social que te permite tomar y compartir fotograf\u00edas y videos usando tu dispositivo m\u00f3vil. Es una de las plataformas de redes sociales m\u00e1s populares en la actualidad y es el sexto sitio en l\u00ednea m\u00e1s visitado. De acuerdo a <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">hootsuite<\/a>, 81% de los usuarios de Instagram van all\u00ed para buscar productos y servicios. Estas cifras representan las oportunidades de crecimiento exponencial que ofrece esta plataforma a cualquier empresario interesado en crear y operar su perfil comercial en Instagram.<\/p>\n<h2><strong>Marketing de Instagram para peque\u00f1as empresas: \u00bfpor d\u00f3nde empezar?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Instagram tiene una audiencia publicitaria de m\u00e1s de mil millones de personas, por lo que es una plataforma excelente para ampliar su alcance. Seg\u00fan Hootsuite, alrededor del 90% de la audiencia del sitio sigue al menos un negocio. Tambi\u00e9n es una opci\u00f3n pr\u00e1ctica para los especialistas en marketing que se dirigen a compradores B2B.<\/p>\n<p style=\"text-align: justify;\">Puede comenzar creando una cuenta comercial de Instagram que cuente la historia de su empresa y le permita conectarse con sus seguidores. De esta manera, podr\u00e1 crear un entorno ideal que promueva la confianza y las relaciones duraderas entre usted y sus clientes.<\/p>\n<h3><strong>Elige lo que compartes en Instagram<\/strong><\/h3>\n<p style=\"text-align: justify;\">Muchas peque\u00f1as empresas consideran que Instagram es perfecto para contar historias visuales mediante el uso de fotograf\u00edas y v\u00eddeos. Como propietario de un negocio, usted comprende cada detalle, grande y peque\u00f1o, de su empresa. Instagram es la herramienta perfecta para desarrollar visualmente tu marca. Facilita la captura y transmisi\u00f3n de contenido aut\u00e9ntico e inspirador que se puede compartir en su cuenta de Instagram todos los d\u00edas. Recuerde agregar un toque personal para que la historia de su negocio sea m\u00e1s identificable. Tambi\u00e9n puede utilizar fotograf\u00edas para mostrar sus valores fundamentales y su personalidad, fomentando la lealtad del cliente.<\/p>\n<h3><strong>Haga crecer su seguimiento en Instagram<\/strong><\/h3>\n<p style=\"text-align: justify;\">Como ocurre con todas las plataformas de redes sociales, debes estar activo en Instagram y publicar historias convincentes que tus seguidores querr\u00e1n compartir con sus amigos. Puedes aumentar tu n\u00famero de seguidores en Instagram de formas como:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Promocionar su cuenta de Instagram en otros canales de redes sociales, incluidos Facebook y Twitter.<\/li>\n<li style=\"text-align: justify;\">Incluir su nombre de usuario de Instagram en sus boletines informativos por correo electr\u00f3nico<\/li>\n<li style=\"text-align: justify;\">Mostrar una insignia de Instagram en el sitio web de su empresa<\/li>\n<\/ul>\n<h3><strong>Vincula tu perfil de Instagram a tu p\u00e1gina comercial de Facebook<\/strong><\/h3>\n<p style=\"text-align: justify;\">Tus seguidores en las redes sociales pueden crecer mucho m\u00e1s r\u00e1pido con tu perfil de Instagram y tu p\u00e1gina de Facebook conectados. La integraci\u00f3n tambi\u00e9n aumenta la participaci\u00f3n en el contenido compartido en cualquiera de las plataformas. Para integrar estos dos, inicie sesi\u00f3n en su perfil comercial de Instagram, vaya a <strong>configuraci\u00f3n de cuenta, <\/strong>y elige el<strong> Compartir configuraci\u00f3n<\/strong> para conectar sus cuentas.<\/p>\n<p style=\"text-align: justify;\">Con las cuentas conectadas, puedes compartir f\u00e1cilmente tus historias visuales de Instagram en Facebook. De manera similar, los usuarios que te siguen en Facebook pueden conectarse c\u00f3modamente contigo en Instagram.<\/p>\n<h3><strong>Realice un seguimiento de la participaci\u00f3n para crear contenido atractivo<\/strong><\/h3>\n<p style=\"text-align: justify;\">Puede ejecutar m\u00faltiples campa\u00f1as con diferentes objetivos en Instagram, como aumentar el n\u00famero de seguidores, aumentar el conocimiento de la marca, generar clientes potenciales o incluso aumentar las ventas a trav\u00e9s de la aplicaci\u00f3n m\u00f3vil. Tener un perfil comercial en Instagram le permite acceder a datos anal\u00edticos, como los datos demogr\u00e1ficos de sus seguidores y otras estad\u00edsticas importantes. Por ejemplo, Iconosquare es una aplicaci\u00f3n de an\u00e1lisis que te permite extraer informaci\u00f3n de Instagram. Puede usarlo para realizar un seguimiento de las fotos con mayor participaci\u00f3n y analizar comentarios, me gusta y mucho m\u00e1s. De esta manera, podr\u00e1 comprender mejor a su p\u00fablico objetivo y crear contenido m\u00e1s atractivo para ellos.<\/p>\n<p style=\"text-align: justify;\">Tenga en cuenta que la eficacia de cualquier estrategia de marketing en redes sociales depende, en \u00faltima instancia, del nivel de participaci\u00f3n alcanzado.<\/p>\n<p style=\"text-align: justify;\">\u00bfEst\u00e1 buscando orientaci\u00f3n para hacer crecer su negocio utilizando las redes sociales y otras estrategias rentables? Cont\u00e1ctanos al\u00a0<a href=\"https:\/\/edcollaborative.com\/es\/\">Colaboraci\u00f3n de desarrollo econ\u00f3mico<\/a>. Convenientemente ubicados en Camarillo, California, estamos aqu\u00ed para ayudarlo y tener una\u00a0<a href=\"https:\/\/edcollaborative.com\/es\/covid19\/\">P\u00e1gina web\u00a0<\/a>dedicado a recursos e informaci\u00f3n para ayudar a impulsar su empresa a un mayor \u00e9xito incluso durante la pandemia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Como propietario de una peque\u00f1a empresa, su atenci\u00f3n generalmente se dirige a optimizar todos los recursos disponibles para ampliar su alcance en el mercado. El marketing en redes sociales puede resultar una herramienta poderosa que le permite interactuar con su p\u00fablico objetivo en un nivel individual. Al utilizar las plataformas de redes sociales, puede crear un mayor conocimiento de la marca, conectarse a<br \/><a href=\"https:\/\/edcollaborative.com\/es\/blog\/a-basic-guide-to-instagram-marketing-for-small-businesses\/\" class=\"more\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":180,"featured_media":7426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[49,1291],"tags":[1292,1293],"class_list":["post-7424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-small-businesses","tag-instagram-marketing","tag-marketing-for-small-business"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Marketing For Small Business: A Basic Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, 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Fall","author_link":"https:\/\/edcollaborative.com\/es\/blog\/author\/tfall\/"},"uagb_comment_info":0,"uagb_excerpt":"As a small business owner, your focus is generally directed at optimizing every available resource to expand your market reach. Social media marketing can prove to be a powerful tool, that allows you to engage with your target audience on a one-to-one level. Using social media platforms, you can build greater brand awareness, connect toRead&hellip;","_links":{"self":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/7424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/comments?post=7424"}],"version-history":[{"count":0,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/7424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media\/7426"}],"wp:attachment":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media?parent=7424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/categories?post=7424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/tags?post=7424"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}