{"id":7370,"date":"2021-04-29T09:00:52","date_gmt":"2021-04-29T16:00:52","guid":{"rendered":"http:\/\/edcollaborative.com\/?p=7370"},"modified":"2025-09-30T23:54:59","modified_gmt":"2025-10-01T06:54:59","slug":"goals-that-you-can-set-to-grow-your-small-business","status":"publish","type":"post","link":"https:\/\/edcollaborative.com\/es\/blog\/goals-that-you-can-set-to-grow-your-small-business\/","title":{"rendered":"Diez objetivos que puede establecer para hacer crecer su peque\u00f1a empresa en 2023"},"content":{"rendered":"<p style=\"text-align: justify;\">Establecer objetivos comerciales realistas le da a su negocio un sentido de direcci\u00f3n y mantiene a su equipo responsable. Los objetivos que son espec\u00edficos, medibles, alcanzables, relevantes y con plazos determinados (SMART) le permiten mantenerse enfocado y proteger su negocio para que no se estanque. El establecimiento de objetivos nunca debe ser un evento \u00fanico. Como propietario de una peque\u00f1a empresa, necesita revisar sus estrategias existentes o implementar otras nuevas para mantenerse en sinton\u00eda con las demandas en constante cambio del mercado.<\/p>\n<style>\nh2::before,<br \/>h3::before {<br \/>  content: \"\";<br \/>  display: block;<br \/>  height: 100px; \/* Approximately the height of your header or nav bar *\/<br \/>  margin-top: -100px;<br \/>  visibility: hidden;<br \/>}<br \/><\/style>\n<h2>Tabla de contenido:<\/h2>\n<ol>\n<li><a href=\"#Here-are-10-examples-of-realistic-and-achievable-goals-that-you-can-set-to-grow-your-small-business\">Aqu\u00ed hay 10 ejemplos de objetivos realistas y alcanzables que puede establecer para hacer crecer su peque\u00f1a empresa.<\/a>\n<ol>\n<li><a href=\"#Increase-Traffic-to-Your-Business-Website-or-Blog\">Aumente el tr\u00e1fico al sitio web o blog de su empresa<\/a><\/li>\n<li><a href=\"#Reduce-Business-Expenses\">Reducir los gastos comerciales<\/a><\/li>\n<li><a href=\"#Improve-Business-Quality\">Mejorar la calidad empresarial<\/a><\/li>\n<li><a href=\"#Increase-Business-Growth\">Incrementar el crecimiento empresarial<\/a><\/li>\n<li><a href=\"#Develop-Creative-Marketing-Strategies-and-Programs\">Desarrollar estrategias y programas de marketing creativos<\/a><\/li>\n<li><a href=\"#Increase-Productivity-Among-Employees\">Aumentar la productividad entre los empleados<\/a><\/li>\n<li><a href=\"#Introduce-New-Products-or-Services\">Introducir nuevos productos o servicios<\/a><\/li>\n<li><a href=\"#Expand-Your-Business-Premises\">Ampl\u00ede sus locales comerciales<\/a><\/li>\n<li><a href=\"#Purchase-Business-Insurance\">Comprar seguro comercial<\/a><\/li>\n<li><a href=\"#Build-Your-Brand\">Construye tu marca<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2 id=\"Here-are-10-examples-of-realistic-and-achievable-goals-that-you-can-set-to-grow-your-small-business\">Aqu\u00ed hay 10 ejemplos de objetivos realistas y alcanzables que puede establecer para hacer crecer su peque\u00f1a empresa.<\/h2>\n<ul>\n<li>\n<h3 id=\"Increase-Traffic-to-Your-Business-Website-or-Blog\">Aumente el tr\u00e1fico al sitio web o blog de su empresa<\/h3>\n<p style=\"text-align: justify;\">Para una empresa de comercio electr\u00f3nico, el tr\u00e1fico del sitio web es vital. Si es propietario de una empresa de este tipo, uno de sus objetivos principales deber\u00eda ser aumentar el tr\u00e1fico de su sitio web mediante el uso de t\u00e9cnicas de marketing digital, como el marketing de contenidos y el marketing de redes sociales.<\/p>\n<\/li>\n<li>\n<h3 id=\"Reduce-Business-Expenses\">Reducir los gastos comerciales<\/h3>\n<p style=\"text-align: justify;\">Los gastos comerciales t\u00edpicos incluyen remuneraci\u00f3n, servicios p\u00fablicos, publicidad y suministros. Si bien puede resultar dif\u00edcil eliminar algunos gastos, puedes fijarte el objetivo de reducirlos significativamente. Por ejemplo, seg\u00fan el <a href=\"https:\/\/www.sba.gov\/taxonomy\/term\/15051?page=37\" target=\"_blank\" rel=\"nofollow noopener\">Administraci\u00f3n de Peque\u00f1as Empresas (SBA)<\/a>, una empresa que gana $5 millones al a\u00f1o deber\u00eda utilizar alrededor de 7% en publicidad. Por tanto, si tus gastos en publicidad son elevados, puedes optar por m\u00e9todos econ\u00f3micos como el marketing en redes sociales.<\/p>\n<\/li>\n<li>\n<h3 id=\"Improve-Business-Quality\">Mejorar la calidad empresarial<\/h3>\n<p style=\"text-align: justify;\">La calidad empresarial generalmente se refiere a la calidad de sus productos, servicios, medio ambiente y operaciones generales. Si bien esto puede llevar tiempo, mejorar la calidad de su negocio es una forma eficaz de atraer m\u00e1s clientes y empleados capacitados a su negocio.<\/p>\n<\/li>\n<li>\n<h3 id=\"Increase-Business-Growth\">Incrementar el crecimiento empresarial<\/h3>\n<p style=\"text-align: justify;\">Con las medidas adecuadas, las peque\u00f1as empresas pueden experimentar un crecimiento significativo cada a\u00f1o. Por ejemplo, solo en 2016, el crecimiento promedio de las nuevas empresas estadounidenses fue de 75.62%, seg\u00fan lo informado por <a href=\"https:\/\/www.statista.com\/statistics\/693669\/rate-of-start-up-growth-us\/\" target=\"_blank\" rel=\"nofollow noopener\">estadista<\/a>. Si bien el crecimiento es inevitable con los recursos adecuados, puedes fijarte el objetivo de aumentar tu tasa de crecimiento. Algunas empresas crecen m\u00e1s r\u00e1pido que otras dependiendo de factores como la disponibilidad de financiaci\u00f3n y la competencia. Sin embargo, tener un conjunto de objetivos predefinidos le permitir\u00e1 crecer de manera constante y mantener el impulso.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Leer:<\/strong> <a href=\"https:\/\/edcollaborative.com\/es\/blog\/is-your-small-business-achieving-profitable-growth\/\">\u00bfSu peque\u00f1a empresa sigue siendo rentable?<\/a><\/p>\n<ul>\n<li>\n<h3 id=\"Develop-Creative-Marketing-Strategies-and-Programs\">Desarrollar estrategias y programas de marketing creativos<\/h3>\n<p style=\"text-align: justify;\">A medida que aumenta la competencia en el mercado, las empresas est\u00e1n desarrollando estrategias de marketing m\u00e1s creativas en un intento de ocupar la mayor cuota de mercado. Esto significa que encontrar nuevas estrategias y programas de marketing deber\u00eda ser uno de los objetivos comerciales para seguir siendo competitivo en el mercado.<\/p>\n<\/li>\n<li>\n<h3 id=\"Increase-Productivity-Among-Employees\">Aumentar la productividad entre los empleados<\/h3>\n<p style=\"text-align: justify;\">La alta productividad entre sus empleados puede contribuir al crecimiento del negocio y a la maximizaci\u00f3n de las ganancias. Debe esforzarse por mantener motivados a sus empleados, ya que hacerlo mejorar\u00e1 su desempe\u00f1o y garantizar\u00e1 una mayor productividad.<\/p>\n<\/li>\n<li>\n<h3 id=\"Introduce-New-Products-or-Services\">Introducir nuevos productos o servicios<\/h3>\n<p style=\"text-align: justify;\">Si bien sus clientes probablemente est\u00e9n satisfechos con sus productos actuales, deber\u00eda intentar expandir su negocio introduciendo nuevos productos o servicios. Esto aumentar\u00e1 sus posibilidades de atraer nuevos clientes y, al mismo tiempo, generar\u00e1 lealtad a su marca con los existentes.<\/p>\n<\/li>\n<li>\n<h3 id=\"Expand-Your-Business-Premises\">Ampl\u00ede sus locales comerciales<\/h3>\n<p style=\"text-align: justify;\">Como propietario de una peque\u00f1a empresa, probablemente no necesite un gran espacio para empezar. Sin embargo, a medida que su negocio crece, su objetivo debe ser ampliar sus instalaciones. Esto se debe a que con un aumento en la escala de operaci\u00f3n necesitar\u00e1 m\u00e1s espacio para almacenamiento, as\u00ed como para acomodar a nuevos empleados.<\/p>\n<\/li>\n<li>\n<h3 id=\"Purchase-Business-Insurance\">Comprar seguro comercial<\/h3>\n<p style=\"text-align: justify;\">El seguro comercial protege su empresa de eventos desafortunados como desastres naturales, vandalismo, accidentes y demandas. Por lo tanto, debe adquirir p\u00f3lizas de seguro comercial, como seguro de propiedad comercial, p\u00f3liza de responsabilidad general y seguro de autom\u00f3vil, para proteger su empresa de responsabilidades imprevistas.<\/p>\n<\/li>\n<li>\n<h3 id=\"Build-Your-Brand\">Construye tu marca<\/h3>\n<p style=\"text-align: justify;\">Para ayudar a que su empresa se destaque en el mercado, necesita crear una marca personalizada para su empresa. Algunas de las formas de lograrlo son mediante la creaci\u00f3n de un logotipo, un eslogan y un empaque especial para sus productos.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Leer:<\/strong> <a href=\"https:\/\/edcollaborative.com\/es\/blog\/4-effective-ways-to-market-your-small-business-in-ventura-county\/\">4 formas efectivas de comercializar su negocio en el condado de Ventura<\/a><\/p>\n<p style=\"text-align: justify;\">Estos son algunos de los objetivos que puedes plantearte para hacer crecer tu peque\u00f1a empresa. Para obtener m\u00e1s consejos y recursos para peque\u00f1as empresas, <a href=\"https:\/\/edcollaborative.com\/es\/about-us\/contact\/\">contacto<\/a>\u00a0el\u00a0<a href=\"https:\/\/edcollaborative.com\/es\/\">Colaboraci\u00f3n de desarrollo econ\u00f3mico<\/a>. Convenientemente ubicados en Camarillo, California, estamos aqu\u00ed para ayudar y tener una\u00a0<a href=\"https:\/\/edcollaborative.com\/es\/covid19\/\">P\u00e1gina web\u00a0<\/a>dedicado a recursos e informaci\u00f3n sobre c\u00f3mo su empresa puede manejar la pandemia de COVID-19.<\/p>\n<p><strong>Leer:<\/strong> <a href=\"https:\/\/edcollaborative.com\/es\/blog\/3-small-business-problems-and-how-to-overcome-them\/\">Tres problemas de las peque\u00f1as empresas y c\u00f3mo superarlos<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Establecer objetivos comerciales realistas le da a su negocio un sentido de direcci\u00f3n y mantiene a su equipo responsable. Los objetivos que son espec\u00edficos, medibles, alcanzables, relevantes y con plazos determinados (SMART) le permiten mantenerse enfocado y proteger su negocio para que no se estanque. El establecimiento de objetivos nunca debe ser un evento \u00fanico. Como propietario de una peque\u00f1a empresa, necesita revisar su<br \/><a href=\"https:\/\/edcollaborative.com\/es\/blog\/goals-that-you-can-set-to-grow-your-small-business\/\" class=\"more\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":180,"featured_media":7373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1142],"tags":[1287,366,1286],"class_list":["post-7370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-goals-to-set-in-small-business","tag-small-business","tag-ventura-county-small-business"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the 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Fall","author_link":"https:\/\/edcollaborative.com\/es\/blog\/author\/tfall\/"},"uagb_comment_info":0,"uagb_excerpt":"Setting realistic business goals gives your business a sense of direction and keeps your team accountable. Goals that are specific, measurable, achievable, relevant, and time-bound (SMART) allow you to stay focused and protect your business from becoming stagnant. Goal-setting should never be a one-time event. 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