{"id":4647,"date":"2019-07-18T09:00:43","date_gmt":"2019-07-18T16:00:43","guid":{"rendered":"http:\/\/edcollaborative.com\/?p=4458"},"modified":"2025-07-24T22:21:30","modified_gmt":"2025-07-25T05:21:30","slug":"3-ways-small-businesses-can-create-a-social-media-presence","status":"publish","type":"post","link":"https:\/\/edcollaborative.com\/es\/blog\/3-ways-small-businesses-can-create-a-social-media-presence\/","title":{"rendered":"Tres formas en que las peque\u00f1as empresas pueden crear presencia en las redes sociales"},"content":{"rendered":"

Construyendo una presencia exitosa en las redes sociales<\/strong><\/h2>\n

Para las peque\u00f1as empresas, implementar el marketing en redes sociales deber\u00eda ser un placer. Es f\u00e1cil, asequible (si no gratuito) y se puede controlar su eficacia. Sin embargo, muchas peque\u00f1as empresas ven el marketing en redes sociales como una tarea desalentadora y, en cambio, optan por descuidarlo. La buena noticia es que con algunos consejos y apoyo profesional, puede estar en camino de aprovechar el poder de las redes sociales en las estrategias de marketing de su peque\u00f1a empresa. He aqu\u00ed c\u00f3mo empezar.<\/p>\n

Fijar metas<\/strong><\/p>\n

Establecer una meta es una excelente manera de motivarse para trabajar con las redes sociales. Ya sea que desee interactuar con los clientes, ampliar su audiencia, aumentar el tr\u00e1fico en l\u00ednea, generar clientes potenciales u obtener comentarios, las plataformas de redes sociales pueden ayudar. Pero para tener confianza en sus estrategias, necesita ver cu\u00e1nto le ayudan estas plataformas. Establezca objetivos, ya sean semanales o mensuales, para poder realizar un seguimiento del progreso.<\/p>\n

Se consistente<\/strong><\/p>\n

Las redes sociales son m\u00e1s que solo publicar aqu\u00ed y all\u00e1. Se necesita paciencia y constancia para cultivar una presencia confiable. Lo ideal es organizar las publicaciones y programarlas para no tener que crear contenido en el momento. Es una buena idea ser coherente con los horarios de publicaci\u00f3n para que su audiencia se acostumbre a ver su empresa aparecer en su feed.<\/p>\n

Interact\u00faa con tu audiencia<\/strong><\/p>\n

No deber\u00edas simplemente publicar en las redes sociales y dar por terminado el d\u00eda, esto elimina lo "social" de las "redes sociales". Fomente las relaciones con sus seguidores respondiendo comentarios, respondiendo preguntas y anim\u00e1ndolos a compartir su mensaje.<\/p>\n

Aprovecha las redes sociales para hacer crecer tu negocio. Para obtener m\u00e1s orientaci\u00f3n sobre c\u00f3mo hacer crecer su propio negocio,\u00a0contacto<\/a>\u00a0el\u00a0Colaboraci\u00f3n de desarrollo econ\u00f3mico<\/a>. Convenientemente ubicados en Camarillo, California, estamos aqu\u00ed para ayudarlo.<\/p>","protected":false},"excerpt":{"rendered":"

Construir una presencia exitosa en las redes sociales Para las peque\u00f1as empresas, implementar el marketing en las redes sociales deber\u00eda ser un placer. Es f\u00e1cil, asequible (si no gratuito) y se puede controlar su eficacia. Sin embargo, muchas peque\u00f1as empresas ven el marketing en redes sociales como una tarea desalentadora y, en cambio, optan por descuidarlo. La buena noticia es que con unos pocos
Leer m\u00e1s<\/a><\/p>","protected":false},"author":180,"featured_media":4656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[52,1142],"tags":[1172],"class_list":["post-4647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","category-business","tag-4-ways-small-businesses-can-create-a-social-media-presence"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"\n3 Ways Small Businesses Can Create a Social Media Presence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edcollaborative.com\/es\/blog\/3-ways-small-businesses-can-create-a-social-media-presence\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways Small Businesses Can Create a Social Media Presence - Economic Development Collaborative\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edcollaborative.com\/es\/blog\/3-ways-small-businesses-can-create-a-social-media-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Economic Development Collaborative\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EDCollaborative\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-18T16:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T05:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edcollaborative.com\/wp-content\/uploads\/2019\/07\/facebook-network-social-media-laptop-phone-business-account.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tamera Fall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EDCollaborative\" \/>\n<meta name=\"twitter:site\" content=\"@EDCollaborative\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamera Fall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/edcollaborative.com\/blog\/3-ways-small-businesses-can-create-a-social-media-presence\/\",\"url\":\"https:\/\/edcollaborative.com\/blog\/3-ways-small-businesses-can-create-a-social-media-presence\/\",\"name\":\"3 Ways Small Businesses Can Create a Social Media Presence\",\"isPartOf\":{\"@id\":\"https:\/\/edcollaborative.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/edcollaborative.com\/blog\/3-ways-small-businesses-can-create-a-social-media-presence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/edcollaborative.com\/blog\/3-ways-small-businesses-can-create-a-social-media-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/edcollaborative.com\/wp-content\/uploads\/2019\/07\/facebook-network-social-media-laptop-phone-business-account.jpg\",\"datePublished\":\"2019-07-18T16:00:43+00:00\",\"dateModified\":\"2025-07-25T05:21:30+00:00\",\"author\":{\"@id\":\"https:\/\/edcollaborative.com\/#\/schema\/person\/f5215169c2419eba5926c3fb11f5e8a0\"},\"description\":\"Social media can help your business grow. 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Fall","author_link":"https:\/\/edcollaborative.com\/es\/blog\/author\/tfall\/"},"uagb_comment_info":0,"uagb_excerpt":"Building a Successful Social Media Presence For small businesses, implementing social media marketing should be a joy. It\u2019s easy, affordable (if not free), and its effectiveness can be monitored. Yet, many small businesses see social media marketing as a daunting task and, instead, choose to neglect it. The good news is that with a fewRead…","_links":{"self":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/4647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/comments?post=4647"}],"version-history":[{"count":0,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/4647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media\/4656"}],"wp:attachment":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media?parent=4647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/categories?post=4647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/tags?post=4647"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}