{"id":2731,"date":"2018-08-09T09:00:28","date_gmt":"2018-08-09T16:00:28","guid":{"rendered":"http:\/\/edcollaborative.com\/?p=2731"},"modified":"2025-10-01T00:08:35","modified_gmt":"2025-10-01T07:08:35","slug":"successful-email-marketing","status":"publish","type":"post","link":"https:\/\/edcollaborative.com\/es\/blog\/successful-email-marketing\/","title":{"rendered":"Marketing por correo electr\u00f3nico exitoso"},"content":{"rendered":"

Si bien no existe una f\u00f3rmula m\u00e1gica \u00fanica para ganar nuevos clientes o atraer mejor a los existentes a trav\u00e9s del correo electr\u00f3nico, existen varios pasos simples que puede seguir para aumentar la participaci\u00f3n con su marketing por correo electr\u00f3nico. \u00a0<\/em><\/p>\n

CONSIGUE AYUDA.<\/strong>
\nExisten varios servicios de marketing por correo electr\u00f3nico exitosos, como Constant Contact y MailChimp, que automatizan la entrega y proporcionan plantillas para simplificar los aspectos t\u00e9cnicos del env\u00edo de correo electr\u00f3nico.<\/p>\n

SIGA LAS LEYES CAN-SPAM.<\/strong>
\nLos servicios de marketing por correo electr\u00f3nico lo ayudan a mantenerse actualizado con las \u00faltimas regulaciones sobre privacidad del correo electr\u00f3nico, pero la responsabilidad final del cumplimiento es suya. Lea la Oficina de Protecci\u00f3n al Consumidor Gu\u00eda de cumplimiento de la ley CAN-SPAM<\/a>.<\/p>\n

CONSTRUYE TU PROPIA LISTA DE CORREO ELECTR\u00d3NICO.<\/strong>
\nCree su propia lista de direcciones de correo electr\u00f3nico de clientes y prospectos; obtendr\u00e1 mejores resultados que alquilando listas. Anime a los clientes a registrarse para recibir sus correos electr\u00f3nicos en el punto de venta, recopilando tarjetas de presentaci\u00f3n, mediante hojas de registro en eventos o en la p\u00e1gina de inicio de su sitio web.<\/p>\n

HAZLO SIMPLE.<\/strong>
\nNo obligue a los clientes a completar un formulario de registro extenso para recibir correos electr\u00f3nicos. Simplemente solicite un nombre y una direcci\u00f3n de correo electr\u00f3nico (o incluso solo una direcci\u00f3n de correo electr\u00f3nico). Si desea obtener m\u00e1s informaci\u00f3n m\u00e1s adelante, incite a los clientes a que la brinden ofreci\u00e9ndoles un descuento, una consulta gratuita o algo m\u00e1s de valor a cambio.<\/p>\n

DECIDE LO QUE ENTREGAR\u00c1S.<\/strong>
\n\u00bfEnviar\u00e1 avisos de ventas y eventos especiales en su negocio, noticias sobre su empresa, c\u00f3digos v\u00e1lidos para descuentos y ofertas, un bolet\u00edn informativo peri\u00f3dico o todo lo anterior? Comience poco a poco y agregue m\u00e1s componentes a medida que se sienta m\u00e1s c\u00f3modo.<\/p>\n

DISE\u00d1O PARA M\u00d3VILES<\/strong>.
\nCada vez m\u00e1s personas abren sus correos electr\u00f3nicos en un dispositivo m\u00f3vil. Aseg\u00farese de que sus correos electr\u00f3nicos tengan un dise\u00f1o simple, utilicen im\u00e1genes m\u00ednimas que se carguen r\u00e1pidamente, para que sean f\u00e1cilmente legibles dondequiera que los abran los destinatarios.<\/p>\n

HAZ EL TIEMPO ADECUADO.<\/strong>
\nEn general, querr\u00e1 enviar correos electr\u00f3nicos al menos una vez al mes o los clientes podr\u00edan olvidarse de usted. Se puede enviar un bolet\u00edn informativo por correo electr\u00f3nico mensualmente; prueba a enviar avisos de rebajas u ofertas especiales bimestralmente o incluso semanalmente.<\/p>\n

SOCIALIZA.<\/strong>
\nPromocione sus registros de correo electr\u00f3nico en sus cuentas de redes sociales. Coloque herramientas para compartir en redes sociales como botones de Facebook y Twitter en sus correos electr\u00f3nicos; Pida a los suscriptores que reenv\u00eden correos electr\u00f3nicos y los compartan con amigos.<\/p>\n

MANTENGA SU LISTA.<\/strong>
\nElimine peri\u00f3dicamente las direcciones que reciben rebotes y revise su lista en busca de direcciones duplicadas o errores ortogr\u00e1ficos. Si env\u00eda demasiados correos electr\u00f3nicos a direcciones "inactivas", es posible que lo etiqueten como spammer.<\/p>\n

PRUEBA Y MEDIDA.<\/strong>
\nPruebe para ver qu\u00e9 l\u00edneas de asunto, contenido, dise\u00f1o y frecuencia obtienen los mejores resultados. Su proveedor de servicios de correo electr\u00f3nico debe proporcionarle herramientas de an\u00e1lisis que le muestren tasas de apertura, tasas de clics y otras medidas de \u00e9xito. Utilice esta informaci\u00f3n para perfeccionar sus esfuerzos de marketing por correo electr\u00f3nico.<\/p>\n

Para obtener ayuda con el marketing por correo electr\u00f3nico de su empresa, comun\u00edquese con el Colaboraci\u00f3n de Desarrollo Econ\u00f3mico-Condado de Ventura<\/a> para programar una cita sin costo con un asesor comercial calificado. \u00a1Estamos aqu\u00ed para ayudar!<\/p>\n

Fuente: SDBC 10 consejos<\/p>","protected":false},"excerpt":{"rendered":"

Si bien no existe una f\u00f3rmula m\u00e1gica \u00fanica para ganar nuevos clientes o atraer mejor a los existentes a trav\u00e9s del correo electr\u00f3nico, existen varios pasos simples que puede seguir para aumentar la participaci\u00f3n con su marketing por correo electr\u00f3nico. CONSIGUE AYUDA. Existen varios servicios exitosos de marketing por correo electr\u00f3nico, como Constant Contact y MailChimp, que automatizan la entrega y brindan
Leer m\u00e1s<\/a><\/p>","protected":false},"author":8,"featured_media":2732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[38],"tags":[1115],"class_list":["post-2731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-articles","tag-successful-email-marketing"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"\nSuccessful Email Marketing - Economic Development Collaborative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edcollaborative.com\/es\/blog\/successful-email-marketing\/\" 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Stenslie","author_link":"https:\/\/edcollaborative.com\/es\/blog\/author\/sarenew\/"},"uagb_comment_info":0,"uagb_excerpt":"While there\u2019s no one-size-fits-all magic formula for gaining new customers or better engaging existing ones via email, there are several simple steps you can take to increase engagement with your email marketing. \u00a0 GET HELP. There are a number of successful email marketing services such as Constant Contact and MailChimp that automate delivery and provideRead…","_links":{"self":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/2731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/comments?post=2731"}],"version-history":[{"count":0,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/2731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media\/2732"}],"wp:attachment":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media?parent=2731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/categories?post=2731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/tags?post=2731"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}