{"id":2692,"date":"2018-05-29T09:00:51","date_gmt":"2018-05-29T16:00:51","guid":{"rendered":"http:\/\/edcollaborative.com\/?p=2692"},"modified":"2025-09-30T23:52:46","modified_gmt":"2025-10-01T06:52:46","slug":"cross-channel-marketing","status":"publish","type":"post","link":"https:\/\/edcollaborative.com\/es\/blog\/cross-channel-marketing\/","title":{"rendered":"Marketing multicanal"},"content":{"rendered":"

Es posible que te hayas encontrado con el t\u00e9rmino \u201cmarketing multicanal\u201d, pero \u00bfqu\u00e9 es y c\u00f3mo funciona?<\/p>\n

El marketing multicanal es una forma de identificar clientes potenciales y luego exponerlos a su producto o servicio a trav\u00e9s de m\u00faltiples canales. Por ejemplo, si un usuario busca un producto en el sitio web de una empresa pero no lo compra, la empresa puede utilizar el marketing multicanal para volver a comercializar el producto entre el cliente potencial a trav\u00e9s de otros medios, que pueden incluir anuncios en otra p\u00e1gina web o a trav\u00e9s de campa\u00f1as de correo electr\u00f3nico. El objetivo es aumentar las tasas de conversi\u00f3n.<\/p>\n

Seg\u00fan el Informe sobre el estado del marketing de 2016 publicado por Salesforce Research, los especialistas en marketing exitosos ten\u00edan casi 35 veces m\u00e1s probabilidades de utilizar marketing multicanal con sus clientes que las organizaciones de ventas de bajo rendimiento.<\/p>\n

Sin embargo, emplear con \u00e9xito el sistema multicanal puede resultar dif\u00edcil.<\/p>\n

Las empresas necesitan una plataforma integrada de software y aplicaciones de tecnolog\u00eda de marketing, denominada "pila de tecnolog\u00eda de marketing<\/a>\u201d, para que puedan familiarizarse con sus clientes a trav\u00e9s de una amplia gama de medios. Eso permitir\u00e1 a las empresas llegar a esos clientes y clientes potenciales de manera temprana y frecuente.<\/p>\n

Una vez que esto est\u00e9 implementado, usarlo efectivamente se convierte en el siguiente paso. Un experto identific\u00f3 cuatro claves principales para el \u00e9xito en el marketing multicanal.<\/p>\n

Visibilidad<\/strong><\/p>\n

El principio fundamental del marketing multicanal es ser visible. Los clientes se mueven con frecuencia entre dispositivos y canales y realizan compras considerables antes de realizar una compra. De hecho, las estad\u00edsticas de Google muestran que el 90 por ciento de los consumidores nunca permanecen en un solo dispositivo cuando realizan una compra.<\/p>\n

Obtener esa visibilidad se remonta a esa pila integrada de martech mencionada anteriormente. Las empresas deben incluir CRM, plataformas de retargeting y soluciones de automatizaci\u00f3n de marketing para realizar un seguimiento de cada interacci\u00f3n que un cliente tiene con su marca en todos los dispositivos y canales.<\/p>\n

Medici\u00f3n<\/strong><\/p>\n

Una vez que una empresa tiene una idea de las interacciones de los clientes con su marca, necesita medir el impacto de sus campa\u00f1as de marketing actuales, incluidas las interacciones en l\u00ednea y fuera de l\u00ednea, as\u00ed como los dispositivos o canales.<\/p>\n

Personalizaci\u00f3n<\/strong><\/p>\n

La personalizaci\u00f3n es clave para que los esfuerzos de marketing multicanal respondan a los deseos y necesidades del cliente, pero no es una tarea f\u00e1cil. Una encuesta realizada por Experian revel\u00f3 que los mayores desaf\u00edos para la personalizaci\u00f3n inclu\u00edan no tener acceso inmediato a informaci\u00f3n valiosa, no tener suficientes datos y tener demasiados datos inexactos.<\/p>\n

Mejoramiento<\/strong><\/p>\n

Las campa\u00f1as de marketing m\u00e1s exitosas dependen de saber qu\u00e9 p\u00e1ginas de destino, servicios o productos impulsan a los clientes potenciales a dar el siguiente paso. Las empresas deben saber exactamente qu\u00e9 canales generan compras y por qu\u00e9. Sin ese conocimiento y correlaci\u00f3n, una empresa todav\u00eda utiliza el enfoque de escopeta.<\/p>\n

En resumen, la visibilidad, la medici\u00f3n, la optimizaci\u00f3n, la personalizaci\u00f3n y la tecnolog\u00eda adecuada permitir\u00e1n a las empresas aprovechar al m\u00e1ximo el marketing multicanal.<\/p>\n

Si necesita ayuda para desarrollar e implementar una estrategia de marketing para su negocio, comun\u00edquese con el Colaboraci\u00f3n de Desarrollo Econ\u00f3mico-Condado de Ventura.<\/a> Convenientemente ubicados en Camarillo, California, \u00a1estamos aqu\u00ed para ayudarlo!<\/p>\n

Fuente: Forbes<\/p>","protected":false},"excerpt":{"rendered":"

Es posible que te hayas encontrado con el t\u00e9rmino \u201cmarketing multicanal\u201d, pero \u00bfqu\u00e9 es y c\u00f3mo funciona? El marketing multicanal es una forma de identificar clientes potenciales y luego exponerlos a su producto o servicio a trav\u00e9s de m\u00faltiples canales. Por ejemplo, si un usuario busca un producto en el sitio web de una empresa pero no
Leer m\u00e1s<\/a><\/p>","protected":false},"author":8,"featured_media":2693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-articles"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"\nCross-Channel Marketing - Economic Development Collaborative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edcollaborative.com\/es\/blog\/cross-channel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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Stenslie","author_link":"https:\/\/edcollaborative.com\/es\/blog\/author\/sarenew\/"},"uagb_comment_info":0,"uagb_excerpt":"You may have come across the term “cross-channel marketing,” but what is it and how does it work? Cross-channel marketing is a way of identifying potential customers, then exposing them to your product or service through multiple channels. For example, if a user is browsing for a product on a company\u2019s website but does notRead…","_links":{"self":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/2692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/comments?post=2692"}],"version-history":[{"count":0,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/2692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media\/2693"}],"wp:attachment":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media?parent=2692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/categories?post=2692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/tags?post=2692"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}