{"id":2530,"date":"2018-01-09T09:00:55","date_gmt":"2018-01-09T17:00:55","guid":{"rendered":"http:\/\/edcollaborative.com\/?p=2530"},"modified":"2025-07-24T23:34:24","modified_gmt":"2025-07-25T06:34:24","slug":"defining-products-features-benefits","status":"publish","type":"post","link":"https:\/\/edcollaborative.com\/es\/blog\/defining-products-features-benefits\/","title":{"rendered":"Definici\u00f3n de las caracter\u00edsticas y beneficios de su producto"},"content":{"rendered":"<p>Mostrar las caracter\u00edsticas que hacen que su producto sea \u00fanico es lo que ayuda a diferenciarlo de la competencia. Las caracter\u00edsticas pueden comunicar la capacidad de un producto o servicio, pero las caracter\u00edsticas s\u00f3lo son valiosas si el cliente considera que esas caracter\u00edsticas particulares brindan un beneficio valioso. Los beneficios son las razones por las que los clientes compran el producto o servicio.<\/p>\n<p>A veces, puede ser dif\u00edcil notar la diferencia entre el <strong>Caracter\u00edsticas del producto y beneficios.<\/strong>, ya que muchas caracter\u00edsticas pueden parecer beneficios. La buena noticia es que las caracter\u00edsticas siempre se pueden transformar en beneficios. De hecho, este proceso le ayudar\u00e1 a crear los mayores beneficios posibles. Destacar los beneficios en sus esfuerzos de marketing y ventas puede ayudar a generar mayores ventas y ganancias. A continuaci\u00f3n se ofrecen algunos consejos para definir las caracter\u00edsticas y beneficios del producto:<\/p>\n<p><strong>Por ejemplo:<\/strong><\/p>\n<ul>\n<li>Un gran rendimiento de gasolina en un autom\u00f3vil es una caracter\u00edstica; la cantidad de dinero que puedes ahorrar en gasolina es un beneficio.<\/li>\n<li>Los bolsillos en la parte delantera de una mochila son una caracter\u00edstica; tener un lugar pr\u00e1ctico y de f\u00e1cil acceso para las llaves y el tel\u00e9fono m\u00f3vil es una ventaja.<\/li>\n<li>La entrega a domicilio es una caracter\u00edstica; No tener que tomarse un tiempo de su d\u00eda o desviarse de su camino para ir a la tienda es un beneficio.<\/li>\n<\/ul>\n<p>Una forma sencilla de distinguir entre una caracter\u00edstica y un beneficio es decirle a la audiencia c\u00f3mo les beneficiar\u00e1 la caracter\u00edstica. Las caracter\u00edsticas son las caracter\u00edsticas de sus productos que se traducen en beneficios. Los beneficios que brindan recompensas emocionales o financieras son especialmente atractivos para las personas. Las recompensas financieras permiten al comprador ahorrar dinero, ganar dinero o ganar tiempo (ya que el tiempo es dinero). Las recompensas emocionales permiten que el comprador se sienta mejor.<\/p>\n<p><strong>Obtenga los beneficios de preguntar a sus clientes:<\/strong><\/p>\n<p>Nunca subestimes el valor de las opiniones de tus clientes cuando intentes identificar claramente tus beneficios. Existen numerosas estrategias para incorporar los comentarios de sus clientes.<\/p>\n<p>Considere los puntos de vista de sus mercados objetivo:<\/p>\n<ul>\n<li>Desarrollar encuestas.<\/li>\n<li>Hable con los clientes y p\u00eddales sugerencias o ideas para mejorar sus productos y servicios.<\/li>\n<li>Mire qui\u00e9n compr\u00f3 su producto en el pasado.<\/li>\n<li>Desarrollar perfiles (una lista de informaci\u00f3n) sobre estos clientes. \u00bfQu\u00e9 te dicen los perfiles sobre tus beneficios?<\/li>\n<\/ul>\n<p>Las quejas tambi\u00e9n pueden tener valor. Por otro lado, comprenda el valor de las quejas de los clientes. \u00bfQu\u00e9 beneficios faltan? Incluso podr\u00eda capacitar a los empleados para que pregunten a los clientes qu\u00e9 les gusta y qu\u00e9 no les gusta. Una vez que conozca sus beneficios, util\u00edcelos sin descanso en su marketing.<\/p>\n<p>Para obtener m\u00e1s informaci\u00f3n o ayuda para comercializar las caracter\u00edsticas y beneficios de su producto en el A\u00f1o Nuevo, comun\u00edquese con el <a href=\"https:\/\/edcollaborative.com\/es\/\" target=\"_blank\" rel=\"noopener\">Colaboraci\u00f3n de Desarrollo Econ\u00f3mico-Condado de Ventura<\/a>. Convenientemente ubicados en Camarillo, California, estamos aqu\u00ed para ayudarlo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mostrar las caracter\u00edsticas que hacen que su producto sea \u00fanico es lo que ayuda a diferenciarlo de la competencia. Las caracter\u00edsticas pueden comunicar la capacidad de un producto o servicio, pero las caracter\u00edsticas s\u00f3lo son valiosas si el cliente considera que esas caracter\u00edsticas particulares brindan un beneficio valioso. Los beneficios son las razones por las que los clientes compran el producto o servicio. A veces,<br \/><a href=\"https:\/\/edcollaborative.com\/es\/blog\/defining-products-features-benefits\/\" class=\"more\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":8,"featured_media":2531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-articles"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Defining Product\u2019s Features &amp; Benefits: A Guide for Entrepreneurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edcollaborative.com\/es\/blog\/defining-products-features-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defining Your Product\u2019s Features &amp; 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Features can communicate the capability of a product or service, but features are only valuable if the customer sees those particular features as providing a valuable benefit. Benefits\u00a0are the reasons customers buy the product or service. Sometimes,Read&hellip;","_links":{"self":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/2530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/comments?post=2530"}],"version-history":[{"count":0,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/posts\/2530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media?parent=2530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/categories?post=2530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/tags?post=2530"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}