{"id":25876,"date":"2026-02-27T09:21:08","date_gmt":"2026-02-27T17:21:08","guid":{"rendered":"https:\/\/edcollaborative.com\/?post_type=edc_event&#038;p=25876"},"modified":"2026-02-27T09:21:09","modified_gmt":"2026-02-27T17:21:09","slug":"defining-your-audience-the-power-of-buyer-personas","status":"publish","type":"edc_event","link":"https:\/\/edcollaborative.com\/es\/blog\/event\/defining-your-audience-the-power-of-buyer-personas\/","title":{"rendered":"Defining Your Audience: The Power of Buyer Personas"},"content":{"rendered":"<p>What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Marketing to everyone the same way doesn\u2019t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to market to them most effectively. The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate a marketing strategy to start marketing to the right people. <strong>Precio: GRATIS.<\/strong> Un seminario web de SCORE.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Marketing to everyone the same way doesn\u2019t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you<br \/><a href=\"https:\/\/edcollaborative.com\/es\/blog\/event\/defining-your-audience-the-power-of-buyer-personas\/\" class=\"more\">Leer m\u00e1s<\/a><\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":""},"categories":[1511],"event-tag":[],"edc_organizer_partner":[],"class_list":["post-25876","edc_event","type-edc_event","status-publish","hentry","edc_event_category-score"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"es","enabled_languages":["en","es"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false}}},"acf":[],"edc_event_category":[1511],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Defining Your Audience: The Power of Buyer Personas - Economic Development Collaborative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edcollaborative.com\/es\/blog\/event\/defining-your-audience-the-power-of-buyer-personas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defining Your Audience: The Power of Buyer Personas - 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A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Marketing to everyone the same way doesn\u2019t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help youRead&hellip;","_links":{"self":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/edc_event\/25876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/edc_event"}],"about":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/types\/edc_event"}],"wp:attachment":[{"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/media?parent=25876"}],"wp:term":[{"taxonomy":"edc_event_category","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/categories?post=25876"},{"taxonomy":"edc_event_tag","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/event-tag?post=25876"},{"taxonomy":"edc_organizer_partner","embeddable":true,"href":"https:\/\/edcollaborative.com\/es\/wp-json\/wp\/v2\/edc_organizer_partner?post=25876"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}