
{"id":25873,"date":"2026-02-27T09:02:19","date_gmt":"2026-02-27T17:02:19","guid":{"rendered":"https:\/\/edcollaborative.com\/?post_type=edc_event&#038;p=25873"},"modified":"2026-02-27T09:02:28","modified_gmt":"2026-02-27T17:02:28","slug":"pay-per-click-advertising-or-how-not-to-lose-your-shirt-on-google-3","status":"publish","type":"edc_event","link":"https:\/\/edcollaborative.com\/es\/blog\/event\/pay-per-click-advertising-or-how-not-to-lose-your-shirt-on-google-3\/","title":{"rendered":"Publicidad de pago por clic: c\u00f3mo no perderlo todo en Google."},"content":{"rendered":"<p>This workshop will cover the following key aspects of advertising on Google: an introduction to Google advertising, different ad types, keyword and targeting strategies, and measuring success. <strong>Precio: $10.00.<\/strong> Un seminario web de SCORE.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>This workshop will cover the following key aspects of advertising on Google: an introduction to Google advertising, different ad types, keyword and targeting strategies, and measuring success. 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