There are several reasons your business should be on social media. If you are just getting started or are ready to try something different, here are some tips.
Know where your audience is.
When creating accounts, consider who the audience is and what social media they will be using. Different audiences are looking for different companies on different platforms, with the majority expecting companies to be present on Facebook, followed by Twitter then YouTube.
Let your audiences know you exist.
It’s not enough to simply have accounts on social-media platforms. Update them regularly, post new content and interact with individuals. It’s better to be present on just a few platforms and use them well rather than to be on all platforms with sub-par offerings.
Give your audience a reason to follow.
Consider what audiences are looking for in social media and give them a reason to connect with the company. Can they get questions answered? Can they see things others can’t? Use social media to make followers feel personally involved with the brand.
Vary your content from platform to platform.
It’s often obvious when companies are copying and pasting the same content to multiple social-media platforms. However, what works well for Facebook may not translate well to Twitter, and audiences can usually tell when everything is the same. While branding should be consistent, it’s good practice to customize your posts for specific sites.
Let your company’s voice come through. Audiences relate best to content that comes across as real, human and relevant. Avoid content that is overly promotional, formal or feels robotic. One of the best aspects of social media is the ability to have fun with it.
Looking for guidance on social media marketing? Contact the Economic Development Collaborative-Ventura County. Conveniently located in Camarillo, California, we’re here to help.