It’s safe to say that everyone has been affected by the COVID-19 pandemic. Small businesses, in particular, have been hit hard and may be feeling particularly vulnerable right now. Whether your business is still temporarily closed or you’re an online store with an unexpected surge of orders, we are here to help you identify the next step your business should take. Take a look at these tips from your business consultant in Ventura County, CA.
What Businesses Can Do Throughout COVID-19
First and foremost, communicate often. Keep in touch with fellow entrepreneurs, your employees, and your audience. We’re all in this together, so set some time aside to check in to see how everyone is doing. It’s especially important to keep your clients and potential customers up-to-date on how your business is operating and if there will be any delays.
Think outside the box
Being resourceful during this time will look different to each business. If people can’t come to your business in person, think about creative ways you can take your business to them. Whether you create a new product, offer delivery, or create a series of online classes, there are still plenty of ways you can get your business out into the world.
Hone in on digital marketing
Now is a great time to review your business’s online presence. Is your website up to scratch? How about creating new landing pages or SEO-friendly content? Are you regularly posting on social media? Review your digital marketing strategy and work on improving it throughout this time.
These tips can help your business throughout COVID-19. For more guidance on supporting your business throughout this time, contact the Economic Development Collaborative. Conveniently located in Camarillo, California, we’re here to help.