Making Your Offline Communication Thrive
We live in a digital world. Whether we want to pay bills, buy groceries, or connect with loved ones, all we have to do is tap a button. Sometimes, it can feel as if face-to-face conversations are rare, and some think of them as old-fashioned. Even though we’re always “connected,” we can be disconnected from those around us. As a small business owner, offline conversations are key, and can help your company stand out from the crowd. To help you keep your personal connections in the world of technology, take a look at these tips from your business consultant in Ventura County, CA.
- Go back to basics
Remember when face-to-face conversations were all we had? We need to bring some of that back into our lives. That doesn’t mean banning digital communication, but it is important to strike a balance between the two. Instead of sending your clients a text, give them a call. Schedule in-person meetings when possible – eye contact and a smile says a lot more than a generic, quick email. This also helps build trust in your business.
- Get active in the community
Digital marketing is certainly a way to get recognized and build up a client base, but it’s not the only way. As a small and local business, you can use that as your strength. Getting involved in the local community events helps you to engage with others and raise awareness of your brand. The local community can think of your face as your business rather than just another link on a Google search – and that can land you more support than you’d imagine.
- Make it work for you
As your own boss, you could work from home 24/7 if you wanted to. However, it’s good to spend time in the offer with your team, regularly meet with clients, or operate part-time from a co-working space so that you can drum up your passion for offline communications again.
We hope that these tips help you to value coffee shop meetings over computer emails. For more guidance on growing your own business, contact the Economic Development Collaborative. Conveniently located in Camarillo, California, we’re here to help.