Amazon has one of the largest advertising platforms in the world. Amazon’s US digital ad revenues were reported as $31.16 billion in 2021, rising 57.8% over the prior year and representing 9% of the digital advertising market. In Q1 2022, Amazon’s ad revenues grew 25% year over year. When you start off selling on Amazon, you have to advertise to generate “sales velocity”. As your Product listing matures, you still have to advertise, but at a lower % of Sales to maintain your momentum. In this workshop John Richardson will discuss the basics as it relates to how to setup your own Amazon Marketing and Ad Campaigns. A Ventura County SCORE webinar.
Related upcoming events
- August 18, 2022 10:00 am - August 18, 2022 12:00 pm
As a small business, it’s important to get your head around company finances in order to maximize profits and margins. This can only be accomplished when your bookkeeping is in order. During this interactive session, Accounting Expert, Juliana Ramirez, will walk you through small business bookkeeping and small company accounting tips and tools to help you ensure your bookkeeping is in order and move your business forward as you start, maintain, and grow. Address: Workzones Santa Barbara, 351 Paseo Nuevo, Fl 2, Santa Barbara, CA, 93101 A Santa Barbara County SCORE event.
- August 18, 2022 11:30 am - August 18, 2022 12:30 pm
By now, you've certainly heard the trope, "data-driven"; would you consider this an accurate description of your business? Table-stakes things like revenue and expense are being tracked by most businesses, but at what level of detail? With the right tracking and data, you can uncover hidden insights about your sales, customers, and profit margins to help you make more money at a higher margin and deliver more value to your customers. Getting started is easier than you think and SCORE is here to help! Join Michael Galtress and SCORE to learn more. Address: Workzones Santa Barbara, 351 Paseo Nuevo, Fl 2, Santa Barbara, CA, 93101 A Santa Barbara County SCORE event.
- August 18, 2022 1:00 pm - August 18, 2022 2:00 pm
Are you thinking of starting a new business of your own but don't know where to begin? Join SCORE Santa Barbara for an Interactive Business Start-Up Webinar Session led by Greg Loosvelt and Eric Saltzman to learn key elements that will help you be successful. Their experienced mentors will provide insights into various aspects of planning, starting, and operating a startup business. Address: Workzones Santa Barbara, 351 Paseo Nuevo, Fl 2, Santa Barbara, CA, 93101 A Santa Barbara County SCORE event.
- August 18, 2022 2:30 pm - August 18, 2022 3:30 pm
Are you looking to expand your e-commerce presence or rapidly launch online stores? During this session John Richardson will discuss strategies and tactics for getting a successful e-commerce business off the ground and turning a profit. Address: Workzones Santa Barbara, 351 Paseo Nuevo, Fl 2, Santa Barbara, CA, 93101 A Santa Barbara County SCORE Event.
- August 25, 2022 5:30 pm - August 25, 2022 8:00 pm
SCORE’s Inspiring Women is a free live event to help you plan a social media strategy for your business. Whether just starting out, or struggling to generate business changing results, Social Media is a critical component of your overall marketing strategy. An in person Ventura County SCORE event.
- August 30, 2022 10:30 am - August 30, 2022 12:00 pm
Even small businesses are not immune from the cybersecurity epidemic. In fact, 60% of small businesses that are hit by a cyber-attack go out of business within six months. That said, there are many tools that are available to protect your small business, many are available in your current IT environment. During the first half of the webinar David will take you through some cybersecurity basics, conduct a demo of how a hack actually occurs, and then give you some tips that you can take back to your IT expert or IT vendor to make sure you are doing the right things in securing your business. David will then conduct a Q&A session to answer your most pressing questions. A Ventura County SCORE webinar.
- August 30, 2022 6:30 pm - August 30, 2022 7:30 pm
This live, interactive webinar session is designed to help you understand the Value of Objectively evaluating a Potential Business Investment and the steps it takes to do your due diligence.
It is also designed to ask you Critical Questions as to your ability to be a successful entrepreneur. Bring an open and Inquisitive mind! An in-person Ventura County SCORE event