In-Person Event: Google and Social Media Paid Advertising Strategies

What business owner wouldn’t want to meet a couple hundred new prospects in one day? That’s what happens at trade shows every business day. The key questions to answer for your business are “How to find the right trade shows,” “How to make your trade show experience economically accountable,” “How to tell the difference between good potential leads and lookie-loos and how to find great leads among the interested,” “How to design your presence at the show – inside and BEYOND your booth” and most importantly, “What to do before, during and (especially) AFTER the trade show to get the most out of them.” In this workshop, you will get answers to those questions and many more. Sharyn and Hank Yuloff are small business coaches who have exhibited at, attended and taken operational roles in a couple hundred trade shows. They will walk you through the process and give you dozens of tips that will help increase your bottom-line profitability with shows. This webinar includes the 5 Tips that Make Prospects Care and Your Must-Bring Trade Show Checklist. A SCORE webinar.

Are you struggling to attract profitable customers and grow your business? Do you want to stand out from the competition and maximize your marketing efforts? This must-attend workshop is designed for established business owners and new entrepreneurs looking to drive real results. Join SCORE and EDC for this insight-packed session and discover the strategies you need to attract, win and retain high-value customers. Address: Ventura City Hall, 501 Poli St., Ventura, California 93001. An in-person SCORE Venutra County event.

It used to take 7 touches to close a sale. Now that number has gone up to 16. How can your team find different ways to engage in effective sales conversations to win more customers? The answer is storytelling. If you’re not familiar with this term, you’re not the only one. Mellissa Tong coined this term to illustrate the difference between storytelling and storyselling. Storyselling is to storysell your products/services/ideas through storytelling to inspire action, whether that is to increase market share, build awareness or drive sales. We all know that it takes your customers to like and trust you before they buy from you, and there is no faster way to inspire actions than storytelling. This 90-minute session with Mellissa provides identifying what sets you apart from your competitors, crafting an authentic brand story to connect with your customers and applying StorySelling to your sales strategy to close more sales. A SCORE webinar.

This business formation webinar is tailored to help entrepreneurs and business owners thoroughly understand the advantages and disadvantages of each entity type (sole proprietor, LLC, s-corp.) from legal separate entities, tax reporting structures, non-tax paying entities, liabilities, asset protection and more. In today's competitive market, choosing the correct business entity is more than just a procedural step; it's a strategic decision that impacts every aspect of your operations and long-term success. This webinar was needed because new business owners frequently navigate the initial setup phase without a clear understanding of the implications of their choices. The structure you choose affects not only your liability and tax obligations but also your ability to manage everyday operational tasks effectively. Each entity type comes with its unique requirements and benefits, and understanding these can be the difference between flourishing and floundering. Additionally, SCORE will cover essential topics such as government and state registration, agreements, permits and business insurance. Whether you're starting a new venture or looking to improve an existing business, join SCORE to learn how to establish your business on a strong and compliant foundation. A SCORE webinar.

Business Credit is the simplest but most misunderstood aspect of a company’s success. However, in today’s competitive business landscape, it is more important than ever for entrepreneurs to establish and maintain a strong business credit profile. Doing so unlocks a world of financing opportunities and provides the foundation for expansion and growth. Additionally, a solid business credit profile can help you qualify for loans, credit lines and better financing terms without relying on personal credit. Building business credit is about setting your business up for long-term success. By taking the time to establish and nurture your business credit profile, you can position your business for growth, sustainability and profitability for many years to come. There is no time like NOW to start building a robust Business Credit Profile and change the entire trajectory of your company! If you truly want to unlock funding products and opportunities that most entrepreneurs dream of doing, don’t miss this webinar! A SCORE webinar.

Whether you are a seasoned marketer or just starting out, this workshop is tailored to equip you with actionable marketing strategies that will deliver results. Don’t miss this opportunity to elevate your marketing game and attract and gain more customers. This workshop will dive into the key elements of digital marketing to help attract and gain more customers. Address: Thousand Oaks City Hall, 2100 Thousand Oaks Blvd., Thousand Oaks, CA 91362. An in-person SCORE Ventura County event.